A new independent tourism board has been established for Peterborough to promote its cultural, historic and natural attractions, and boost its economy.
The board said it would aim to attract more visitors by creating a new visitor hub and film office, and coordinate promotion between different bodies.
Chaired by Labour MP Andrew Pakes, the board has also unveiled the
Discover Peterborough website, external, which showcases what the city has to offer, along with Peterborough's new strapline - "More than you imagine…".
"This is a proud moment for Peterborough and a major step forward in telling a stronger story for our city," Pakes said.
"From our cathedral and heritage landscapes to our arts venues and festivals, we are showing the world that this city is more than you imagine."