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Change to EMR First Class - what will it mean?

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LowLevel

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Regarding the sausage roll incident on LNER, standards would have nosedived in First Class if the staff morale is so low for that to happen.

The DfT may be tempted to do away with FC and replace with Standard Plus on non-sleeper routes, when it is more cost effective to have a contracted trolley service and offer nothing on journeys under 3 hours, instead of spending extra to improve things and staff training & perks etc to boost morale.

It is very sad to see how hospitality standards have dropped compared to the past with people seemingly more hard hearted than their precedessors & previous generations.

There's a video out there with a TPE member of staff in FC being rude & unhelpful.

The railways are not the only victims as British Airways now charge for meals on its short haul flights by selling M&S sandwiches.

Hope EMR will continue with their FC unchanged without going the SWR way quite yet. This will remain to be seen when EMR transfers into DFTO hands.
I don't think there is any danger of first class changing significantly on EMR from what it is intended to be on the 810s, it appears to have settled.

The odd rude and unhelpful staff member has always been a feature. TPE use contractors who are underpaid and poorly treated compared to TOC staff which doesn't help.
 
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sh24

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Compared to BR days I find many more friendly and helpful staff, indeed EMR and GWR hosts are often some of the nicest.
 
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Parallel

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Very generous of you to include GWR in that.

Also worth including that LNER and TfW are both a gamble now. The 67 reliability makes booking it a total lottery, particularly as often early services that DO get a 67 come without a chef. The food is of course paid for additionally, on top of the already high first class fares, and is expensive at that.

And LNER's ridiculously stingy Deli menu and the very poor breakfast offering for Deli and Dish services aren't much better than what CrossCountry offer.

In fact, TransPennine Express offer much more sustenance on their West Coast services than LNER do on Deli (or Dish in a morning).

All West Coast 397 and 802 services offer a full breakfast with bacon, sausages, black pudding, frittata, and beans, and they have hot meals with dessert, alcohol and cheeseboard on all afternoon departures.

For me, the TfW offering is too unreliable for it to be viable. I went out of my way to try the meal service, and it took four attempts for a successful experience, due to chefs phoning in sick or the traction being swapped.

LNER first class is good, mainly for the inclusion of alcohol - I find the portions from the hot food a little stingy but OK.

I’ve had breakfast on TPE, Caledonian Sleeper and the Enterprise (between Belfast and Dublin) and all were good, with the Caledonian Sleeper probably being the best.

The GWR catering needs a rethink. I’ve tried the Pullman, and whilst it was very good, it serves a niche market on a very limited number of trains. Their Penzance, Carmarthen and Hereford routes definitely need an enhanced offering vs now but the trolley service doesn’t seem all that well used (in Standard class) on some other routes. They should consider the TPE ‘route specific’ catering - perhaps we will hear more when they are nationalised.

Personally I wouldn’t expect the same level of catering on London - Sheffield/Nottingham routes as I would on routes from London to Edinburgh or Glasgow, but you can’t strip away all the service elements completely or travelling becomes less enjoyable from a lack of facilities. And there has to be an incentive to get passengers in first class and pay the associated ticket prices!
 

station_road

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The railways are not the only victims as British Airways now charge for meals on its short haul flights by selling M&S sandwiches.
Not in business class, where you still get a meal (even if it's just a bacon roll or a salad on short flights, plus free alcohol even at breakfast time) - and they haven't sold M&S stuff in economy since 2020
 

styles

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Not in business class, where you still get a meal (even if it's just a bacon roll or a salad on short flights, plus free alcohol even at breakfast time)

Indeed, I was offered champagne on a ~7am Edinburgh to London City flight recently. I didn't see anybody take them up on it mind!
 

Butts

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Not in business class, where you still get a meal (even if it's just a bacon roll or a salad on short flights, plus free alcohol even at breakfast time) - and they haven't sold M&S stuff in economy since 2020
Plus you could get a full breakfast gratis in the Lounge before boarding.
 

BeijingDave

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Regarding the sausage roll incident on LNER, standards would have nosedived in First Class if the staff morale is so low for that to happen.

The DfT may be tempted to do away with FC and replace with Standard Plus on non-sleeper routes, when it is more cost effective to have a contracted trolley service and offer nothing on journeys under 3 hours, instead of spending extra to improve things and staff training & perks etc to boost morale.

It is very sad to see how hospitality standards have dropped compared to the past with people seemingly more hard hearted than their precedessors & previous generations.

There's a video out there with a TPE member of staff in FC being rude & unhelpful.

The railways are not the only victims as British Airways now charge for meals on its short haul flights by selling M&S sandwiches.

Hope EMR will continue with their FC unchanged without going the SWR way quite yet. This will remain to be seen when EMR transfers into DFTO hands.
In Business Class on BA, the equivalent of First Class, you still get free food. At least I did, on the LHR-MAN shuttle last year following a long haul flight from Shanghai.
 

sh24

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In Business Class on BA, the equivalent of First Class, you still get free food. At least I did, on the LHR-MAN shuttle last year following a long haul flight from Shanghai.

Yes, though it is progressively being downgraded e.g. removal of the morning bacon roll and replacement with a pastry.
 

Butts

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Yes, though it is progressively being downgraded e.g. removal of the morning bacon roll and replacement with a pastry.
Having said that the Lounge Breakfast has not suffered the same fate and is better than even the normal offering onboard.
 

BeijingDave

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Yes, though it is progressively being downgraded e.g. removal of the morning bacon roll and replacement with a pastry.
Prawn salad as I recall, for an evening flight.

Indeed, the offerings in the lounge are usually better. Especially those small-pot Biryani.
 

Watershed

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Prawn salad as I recall, for an evening flight.

Indeed, the offerings in the lounge are usually better. Especially those small-pot Biryani.
For the shorter routes (roughly up to 2 hours flight time) it's long only been morning departures before 10am that have had a hot meal. The cold rest-of-the-day menu is, sadly, nothing new.
 

AlterEgo

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Indeed, I was offered champagne on a ~7am Edinburgh to London City flight recently. I didn't see anybody take them up on it mind!
Try a Heathrow flight - lots of people connecting further afield to the States or the Far East etc, plenty of champagne will be drunk! I often get a glass with breakfast if I'm off on a special trip.
 

Merle Haggard

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When the service was changed initially passenger travelling longer distance were given a place mat in EMR colours but this doesn't seem to happen any more. When served a hot drink a paper napkin was provided, white with EMR (in logo typeface) on it. Travelling for the first time in 2026 I was given a smaller, anonymous yellow napkin. I wonder if these are economy cuts.
I had a conversation with a steward in the early Autumn about the revised services. New trollies were mentioned (smaller, with solid sides to protect the contents) but these don't seem to be universal. Also mentioned was a change to 'locally-sourced food' but the Biscoffs and Walker's Shortbread still seem to be the staple.
There's a number of sets with part-declassified MFs in the place pf MCs. The old system of the triangular-section menu cards made it clear which tables were provided with at seat but now these have been abandoned it isn't always clear.
 

tocguard

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Getting back on topic and not BA flights etc I just wanted to establish a few points here.

Catering adds considerably to the cost of staffing and the train service can run without catering so I expect it will over time continue to be reduced and eventually disappear on all the daytime services. I expect catering will continue on the GWR & CS sleepers as it is a key part of the service offered.
Whilst I agree catering adds to the cost of staffing, the staff are already employed regardless of what level of provision is being offered. Offering ever decreasing choice at reduced frequencies is saving pennies as opposed to the pounds in staffing. The problem is, saving 50p per passenger by offering tea and coffee twice instead of for times on a 2 hour journey, whilst still paying the staff member only serves to reduce the experience of first class and not really create any meaningful saving. You can say the same about the food options. If you can buy a supermarket meal deal for less than £4 then the wholesale cost of a similar offering on train really doesn't equate to much per head. Reducing staff would/could save considerable money but if that's not on the cards, then why reduce the offering? If that is potentially on the cards, shouldn't the onboard crews be very worried?

The confusing thing is I can't see how this change makes any real difference to costs as it surely takes the same number of onboard staff to deliver the snack boxes as it does sandwiches? The cost of the stock might slightly reduce but the cutbacks will be enough for me as a regular Saturday lesuire first class traveller to switch to standard so they are losing £30 a Saturday from me for probably less than £3 saving in wholesale stock costs.
As above, someone who shares the same viewpoint. The uplift in first class ticket costs should be a factor when setting the fares. You would reasonably expect to pay a premium for first class, not £10. If the ticket cost is £30 more as you suggest, it is unlikely any passenger, never mind all first class passengers are going to consume anywhere near £15 worth of food/drink per journey, assuming you are referring to the £30 being the difference in uplift on a return. So still a net profit over someone choosing standard. At £30 extra for a return, I would personally suggest that should actually be a higher uplift anyway, and again is something that should be looked at, to reflect the premium upgrade to travel in first.

Saturday you get weekend first upgrades and leisure travellers have a habit of taking as much of the first class complimentary stuff as they can, I would imagine, given the usual novelty factor. Travel in the week and it isn't unusual to see regular customers take little or nothing if they don't happen to want it.
Again, this seems to me to probably stem from the fact first class is too cheap. If first class fares, and I'll assume they are advance, are too cheap, then you will undoubtedly attract those of the mindset that "£10/15 extra we can go first class" resulting in trying to gain that value back in complimentary items to justify their decision to buy a first class ticket. I'm not particularly sure this is what level TOCs should be pricing first class at, which encourages this, and ultimately seems like they don't want it either. I'm sure there are plenty of other first class passengers who don't like the idea of first class being somewhat a "downgraded" feel to it in this situation. This is entirely unavoidable.

Well yeah, but if people pay for the food then the railway will continue to provide it, and while the railway continue to advertise and charge quality food prices then the passenger should expect quality food, which is the point that pretty much all the posters in here are making.
Exactly. I firmly believe the expectation when you travel first class with on board hosts is that you as a passenger should expect to pay a considerable bit extra than standard. As a result of this, I would expect from the company that I am going to be offered a premium level of service. Unfortunately, EMR service offerings have been going downhill for a good few years. There will always be those that say business travel has declined but leisure travel is through the roof. There's certainly no shortage of people travelling. There's no shortage of people with a desire to pay more to provide themselves with a better environment and associated benefits. The 810s, as have been mentioned many times, have more seats, more legroom, more luggage space. First class has never needed to be more premium than now. I believe the capacity in first on 810s is reduced slightly too so a higher price point and much improved service offering is a huge missed opportunity with their introduction in my opinion.

Any level of service is possible, if people are prepared to pay a realistic sum for it.

This thread started with people disappointed/angry that having paid c.£10 to travel first class between Derby and Sheffield, they'd no longer be entitled to a sandwich (etc) on top of a hot drink and biscuits etc. And I still maintain their expectations were unrealistic, on a heavily subsidised railway system.
My point, precisely. Such small uplifts or cheap fares for first class shouldn't exist. It devalues the point of it and reduces revenue, that in turn affords the ability to offer a greater experience.

There's quite a few commentators on here who really think the MML deserves to be stripped of all catering and 1st class "because it's not long enough" and because "other longer routes don't have 1st and/or catering". So yes, race to the bottom!
Yes, very strange. If you offer an impressive first class provision, it will undoubtedly satisfy or exceed expectations. If a greater cost needs to be applied to this model, then so be it. Currently you have this situation of seemingly not charging much more for first, but then effectively saying we can't offer very much because of it. That just leads to disappointment, people who may not choose first again and potentially a rolling flow of would be standard upgraders. Doesn't really come across to me as what the first class concept should be about. The first class capacity onboard is reduced and therfore should come at an extra cost but a reasonably decent service should be expected in return. At present, I feel that it is potentially too cheap and the offering is too disappointing. Even the layout isn't on a similar level to other operators. Where did the table layups go and where did all this disposable cardboard come from? What cost does that come at for both increased purchase cost and waste disposal? Surely it's cheaper to go back to the previous set up and use proper China cups, plates etc? I can't see any way in how this can be cheaper and it is certainly in no way a premium feel!
 
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sh24

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China plates and crockery are overall significantly more expensive than disposables. They come with their own, separate supply chain to manage on top of the ongoing cost of replacements.
 
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As above, someone who shares the same viewpoint. The uplift in first class ticket costs should be a factor when setting the fares. You would reasonably expect to pay a premium for first class, not £10. If the ticket cost is £30 more as you suggest, it is unlikely any passenger, never mind all first class passengers are going to consume anywhere near £15 worth of food/drink per journey, assuming you are referring to the £30 being the difference in uplift on a return. So still a net profit over someone choosing standard. At £30 extra for a return, I would personally suggest that should actually be a higher uplift anyway, and again is something that should be looked at, to reflect the premium upgrade to travel in first.
If 2+1 seating is used the same area of train carries far fewer first class passengers than it would be able to carry standard class passengers with 2+2 seating so a substantial premium in first class fares is needed even without catering just to get the same fare revenue from the same area of train.

The only guaranteed benefit of a first class ticket is that subject to the train being advertised as including first class the holders of first class tickets are guaranteed first class seats on the train and are entitled to a refund of the premium over a standard class ticket if all first class seats are taken so no first class seat is available for them to use.
 

WesternLancer

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If 2+1 seating is used the same area of train carries far fewer first class passengers than it would be able to carry standard class passengers with 2+2 seating so a substantial premium in first class fares is needed even without catering just to get the same fare revenue from the same area of train.

The only guaranteed benefit of a first class ticket is that subject to the train being advertised as including first class the holders of first class tickets are guaranteed first class seats on the train and are entitled to a refund of the premium over a standard class ticket if all first class seats are taken so no first class seat is available for them to use.
Whilst that’s a fair point ref seating it of course assumes a financial model based on all seats can be and are sold. Which is often not the case at some times of day.

Part of the same logic that dictates it’s better to cram more and more seats into a given space ensuring people are uncomfortable 100% of the time when all the seats are only required say 70% of the time.
 

tocguard

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China plates and crockery are overall significantly more expensive than disposables. They come with their own, separate supply chain to manage on top of the ongoing cost of replacements.
They're probably all still in storage from a few years back. Even so, we're not talking Royal Crown Derby, or even Denby. I'm sure what the likes of LNER use is just fine and not that expensive, plus breakages aren't that common. I bet the ongoing cost of the disposables caught up with the initial outlay cost of crockery a long time ago. Commercial waste contracts aren't cheap either and everything being disposed of in some way must be fairly significant.
If 2+1 seating is used the same area of train carries far fewer first class passengers than it would be able to carry standard class passengers with 2+2 seating so a substantial premium in first class fares is needed even without catering just to get the same fare revenue from the same area of train.

The only guaranteed benefit of a first class ticket is that subject to the train being advertised as including first class the holders of first class tickets are guaranteed first class seats on the train and are entitled to a refund of the premium over a standard class ticket if all first class seats are taken so no first class seat is available for them to use.
I agree, but the trains have already been ordered in that format. Unless they are going to change them to standard 2+2, they may as well fill them with reoccurring and consistent income from a high quality offering, else what's the point? If that premium is going to be charged to generate the same revenue from the same area of train as you say, people need to be suitably impressed enough to return. If I didn't have staff travel benefits, EMR is certainly not one I would pay the premium for first class for in its current form. It's neither here nor there. As an average passenger, they'll be happy with a seat and space, both of which the 810 promises more of, and as a new train, the environment is to a good standard. I wouldn't particularly want to pay more for what is currently offered in EMR first class. The exclusive extras such as extra leg room, plug sockets, free WiFi etc have all become standard, in standard! Maybe I'm wrong remembering the "olden days", but I believe there's more reasons first needs to set itself apart, rather than reduce its appeal, more than ever.
 

sh24

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They're probably all still in storage from a few years back. Even so, we're not talking Royal Crown Derby, or even Denby. I'm sure what the likes of LNER use is just fine and not that expensive, plus breakages aren't that common. I bet the ongoing cost of the disposables caught up with the initial outlay cost of crockery a long time ago. Commercial waste contracts aren't cheap either and everything being disposed of in some way must be fairly significant.
I'm very confident that if crockery was cheaper on a whole life basis, it would be used. Did work some time ago on the costs of running canteens and we could only really make crockery work on a sustainability basis not cost. On train usage adds a load more complexity and cost in.
 

styles

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Surprised to get a trolley service at all on the Carlisle-Preston Avanti service today. Just the hot drinks, buffet car for everything else.

Regarding proper crockery, the cleaning cost but breakage properly make it more expensive overall, albeit maybe better for the environment and a better dining experience. I think that's the 'civilisation' I miss with much 1st class offerings now.
 

tocguard

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I'm very confident that if crockery was cheaper on a whole life basis, it would be used. Did work some time ago on the costs of running canteens and we could only really make crockery work on a sustainability basis not cost. On train usage adds a load more complexity and cost in.
I guess it depends on volumes and things like if you want branding. EMR brands their cups depending on the season too, ie snowflakes in winter and they do pride ones in pride month. Personally, I'd have thought the volume and the additional costs of branding would be long term a lot more expensive than buying 20 odd plates for each train 50 cups etc that can then be reused over and over. That's how it worked for years. Disposable IIRC came in with the covid era concerns and never returned to the previous set up at EMR, whereas it did at other TOCs.
Do the 810's have a dishwasher or even space for one ?
Good question, not sure. I guess they can be specced up differently but I'm fairly sure other Hitachi IET units do with most other operators, certainly LNER and TPE, presumably GWR too? Have to see if anyone can answer that. If the answer is no, then that will probably be a reason disposables are here to stay, unfortunately.
 

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Seems to me that the railway could still learn about capacity and revenue management from the airline industry. When travelling by air, I often regard the typical fare difference between business and economy as unjustifiable. But there have been a good number of occasions when I have paid for business class because I perceive the less-than-normal extra cost is worth the added benefits. This tends to occur when demand for business is low, while economy is better filled. One of the most perishable products anywhere is an unoccupied premium seat - once the doors are closed it delivers no value.

If a business seat (corollary, first class seat on a train) is likely to be unoccupied, why not reduce the cost of an uplift? The staff are going to be onboard anyway, so as long as the difference in fares exceeds the increased cost (catering) and the cheapos don’t occupy seats that might be sold to people willing to pay a premium at short notice, then the business is taking more money. I’m not suggesting that the typical difference should be minimal or aligned only to the cost of consumables, but as pre-departure demand evolves and if the first class curve isn’t moving as expected, incentives to buy-up that cover incremental costs and put extra revenue into the business can be put in place.

I guess someone will come along and say this is what SeatFrog does, but using a third party rather than managing it in-house just puts extra costs / fees into the equation.
 

littledude

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I guess it depends on volumes and things like if you want branding. EMR brands their cups depending on the season too, ie snowflakes in winter and they do pride ones in pride month. Personally, I'd have thought the volume and the additional costs of branding would be long term a lot more expensive than buying 20 odd plates for each train 50 cups etc that can then be reused over and over. That's how it worked for years. Disposable IIRC came in with the covid era concerns and never returned to the previous set up at EMR, whereas it did at other TOCs.

Good question, not sure. I guess they can be specced up differently but I'm fairly sure other Hitachi IET units do with most other operators, certainly LNER and TPE, presumably GWR too? Have to see if anyone can answer that. If the answer is no, then that will probably be a reason disposables are here to stay, unfortunately.
Neither LNER nor TPE IETs have dishwashers, nor provision for such.
 

tocguard

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If a business seat (corollary, first class seat on a train) is likely to be unoccupied, why not reduce the cost of an uplift? The staff are going to be onboard anyway, so as long as the difference in fares exceeds the increased cost (catering) and the cheapos don’t occupy seats that might be sold to people willing to pay a premium at short notice, then the business is taking more money. I’m not suggesting that the typical difference should be minimal or aligned only to the cost of consumables, but as pre-departure demand evolves and if the first class curve isn’t moving as expected, incentives to buy-up that cover incremental costs and put extra revenue into the business can be put in place.
This is a very good point to look at. As had been pointed out a few times by different people, it is felt the first class uplift can or is too cheap on EMR. There are still regularly empty seats though.

So what does that say? It could be argued that pricing first class only marginally higher doesn't work too well at filling first class on a consistent or regular basis.

So what is the problem? There can't be many more explanations other than what EMR are offering in first isn't what people want, particularly enough, to upgrade. First class needs to be a real step up for it to work, especially where first class is offered with an at seat host service. People need to see and feel the value. It needs to be special. It's cringy but people love to brag and there is no shortage of people that will pay for that.

Crucially, it needs to be good. People need to know it's good. It's no good someone upgrading to first class for a tenner, getting a plastic wrapped croissant, a biscuit and a cardboard cup of tea. Who is going to be in awe of that? Then there's those (now) small number of business people, and those more well to do, who expect that higher level of service and will pay for it regardless.

EMR is my local operator and so the times I've travelled with them far outweigh the others but I can only reasonably compare to LNER and TPE. Their first class is generally very good and nearly always full from what I've observed and when I've travelled. EMR on the other hand, rarely full, sometimes dead and only a handful of trains seeing a substantial loading. By the way I'm talking all week here, not just weekends that can be known to be busy before anyone points out that they've been on a full first EMR service at a weekend, which as we've established is probably full of extremely cheap fares, anyway.

If it's cheaper, more affordable first class fares not regularly filling seats, and it's not that people are bothered about getting a decent catering offer as opposed to a biscuit or 12g bag of crisps, what other factors could be at play? Is it demographic, it it geographical?

== Doublepost prevention - post automatically merged: ==

Neither LNER nor TPE IETs have dishwashers, nor provision for such.
Apologies, you are correct. I was on a CAF set with TPE where the host said they were collecting plate/tray things for washing up.

It was also an assumption LNER would have a dishwasher, given their extensive use of crockery and cutlery, (plus their unnecessary over enthusiasm to replace cups too often, where I've politely said I don't mind using the same one again :lol:). Do they wash everything by hand, like the good old days of HST operation?
 
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route101

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Surprised to get a trolley service at all on the Carlisle-Preston Avanti service today. Just the hot drinks, buffet car for everything else.

Regarding proper crockery, the cleaning cost but breakage properly make it more expensive overall, albeit maybe better for the environment and a better dining experience. I think that's the 'civilisation' I miss with much 1st class offerings now.
What service today had a trolley on Avanti? I took the 0919 from Carlisle and both buffet counters were open.
 
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