Bletchleyite
Veteran Member
The bizarre thing about the LNER thing is that it's allegedly turned out to be revenue neutral. So it must be putting some people off - either that or people (like me) who were buying walk-up off peaks by default have switched to buying Advances well in advance and paying less, bringing the average fare paid down. I don't see what's in the remotest bit positive about any of that - if it was bringing in more money I'd understand, but if it isn't what is the point other than Horne wishing he was CEO of an airline instead?
When you look at the fares on that they don't even seem to be particularly variable between trains other than that the slower ones are a bit cheaper (which Avanti also does, but simply by pricing the Advances on those down slightly, not removing the off peaks).
In short, it isn't really dynamically priced at all - it's a very fat-fingered and bodged attempt at yield management but not a good one at all.
When you look at the fares on that they don't even seem to be particularly variable between trains other than that the slower ones are a bit cheaper (which Avanti also does, but simply by pricing the Advances on those down slightly, not removing the off peaks).
In short, it isn't really dynamically priced at all - it's a very fat-fingered and bodged attempt at yield management but not a good one at all.

