When I clicked on Continue at the bottom of the form it took me to an email page requesting proof of replacement journey, so I entered the WMT booking ref.
If I hadn't re-booked and just wanted to cancel within two hours of purchase I still don't know what I should have done.
Appreciated
@Starmill, but the very fact that I couldn't find the cheap ticket on Trainsplit despite all my contortions, yet eventually found it "behind the scenes" on WMT does make it look like they don't really want that particular low priced flow to be immediately obvious to the casual purchaser. Can't help wondering how many people would have just bought the £33 ticket (for exactly the same journey) on WMR without delving into the "cheaper, slower etc." sub-section to find the bargain one.
TOCs do not make any effort to show cheaper fares for slower journeys; Trainsplit does (but doing so in a manner that offers what is perceived to be the
best itinerary is not a trivial matter).
Therefore any journey where the fastest journeys via permitted routes do not offer the best fares, will generally not appear on train company websites. Trainsplit will make an effort to show them; if it does not do so by default then you could try advanced options, such as choosing West Midlands Trains Only.
Train companies are not keen to show the cheapest fares; they just want people to take the fastest itinerary by a permitted route and the expectation is that passengers will pay whatever the price is. If it's too much money, train companies are more than happy for people to simply not travel by train, on the basis that trains which don't have the cheapest fares available are busy enough anyway.
It's not that WMT are desperate for you not to get a good fare, it's more that they have
no interest in making a cheap fare for a slower journey available to you.
If train companies such as WMT wanted to show cheaper fares and slower itineraries to match those cheap fares, they would simply contact the suppliers of the technology that powers Trainsplit and offer it.
But there is no reason why they would do so as many people are prepared to pay whatever price the faster trains cost, and in any case the Government subsidises the railway so there isn't the sort of incentive that a truly private operation would have , in attracting users to the service.
It's a different mindset, which anyone who has worked in any other industry may struggle to understand.