LNER have done well for passengers, despite people on here complaining about how the single leg pricing is too expensive (albeit a ride that’s easy to get round, given the ability to buy a ticket for one stop further)
The problem with single leg pricing isn't really that it's too expensive (that accusation could more fairly be levelled against Avanti's half-hearted "single leg" pricing which is actually 70% pricing). Rather, it's that there are no half-price Off-Peak Singles, only Super Off-Peak Singles - this clearly shows that the DfT (through LNER) intend to force more people onto Anytime tickets (or rather, Advances which aren't constrained by the cheaper Super Off-Peak prices).
There are other issues too, such as the loss of the ability to break your journey overnight on the return leg. But unfortunately that is a niche pursuit in the grand scheme of things, and so whilst it's very useful to clued-up passengers, the benefit for revenue protection (preventing people from reusing return portions) is going to outweigh that.
EMR have done well for passengers despite people on here complaining about the fact that some of their Turbostars have different coloured seats and the “Miles” mascot is the worst thing to happen to the railway, and the premature scrapping of trains in their fifth decade makes long distance travel to St Pancras unattractive (hey, maybe they are doing a good job and average passengers aren’t turned off by purple mascots or different coloured seats and maybe even don’t mind the occasional 180 instead of a train from the 1970s?)
As stated previously by others, a good proportion of EMR's "strong" recovery is really just cannibalisation of GTR passengers on the Bedford-London route. So really no different to Elizabeth Line having far more passengers than in 2019... no surprise when completely new services have been introduced since then!
EMR's Regional operation is "small change" in comparison to their Intercity and Connect operation - so regardless of how much people do or don't like the seats or stock, it's not going to make a big impact on their passenger numbers.
Beyond those two stand out performers, the next best performing TOCs appear to be Merseyrail and London Overground. Good news, but this doesn’t tie in with the repeated claims on here that commuting has gone down hugely whilst the big increases have been in leisure services to scenic branch lines - you’d expect these two “urban” franchises to be struggling but instead they are outperforming the average TOC
It has long been known that the reduction in commuting has primarily been over longer distances. These are the kinds of commutes that are typically done by white-collar workers, many of whom are now allowed to work from home. Naturally, that means that metro operators such as Merseyrail and London Overground are going to be less heavily affected by the reduction in commuting.
It is the likes of WMT, GA, SE, SWR etc. which are suffering much more - their "cash cows" (season ticket holders from further afield) have largely disappeared. They would be posting much worse figures if it weren't for the recovery in leisure travel.
What “leisure wave” though?
Have you assumed that there ought to be a leisure boom, because that reinforces the kind of railway that you’d like there to be, and are now complaining that three of the main “leisure” TOCs are somehow “underperforming” (whilst London Overground and Merseyrail are two of the top four TOCs)
I suppose that, if you repeat a lie often enough, eventually you start to believe it yourself
I don't know why you insist on being so contrarian! There is no doubt that leisure has recovered the strongest of all markets. Nationwide, leisure demand averages around 110% of pre-Covid levels; commuting is nearer 50% and business is around 30%. There are local variances (as mentioned above - short distance commuter levels are much higher than long distance ones) but that is the broad picture. These kinds of figures have been confirmed by countless sources.