Yes, it did well *not* to show people in masks, apart from the brief shot of the lady on the IET.
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"Let's get back on track" - New advertising campaign
- Thread starter mr_moo
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Yes, it did well *not* to show people in masks, apart from the brief shot of the lady on the IET.
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R
RailUK Forums
Indeed, it's a shame that one brief moment spoilt it. Just take it out, and it would be fine
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Exactly why we should not be undermining confidence; the vaccines means we can get back to normal and advertising should make this clear.
The idea we should still be fearful risks undermining confidence in both the vaccines and public transport.
Didn't bother me in the slightest really, it was so fleeting and subtle
Pete_uk
On Moderation
I saw the advert on BT Sport, well I heard it and glanced at the TV and was surprised to see the red double arrow.
Yes we often have different opinions, so this isn't a surprise
Advertising ought to be inclusive rather than divisive though. It seems especially odd if the messaging is ostensibly 'back to normal'
DarloRich
Veteran Member
But is is being inclusive by saying that if you want to wear a mask please do - even in a subtle way. We need everyone back on the trains including those people who want to continue to wear a mask at this time.
If that's the aim, why not show someone with a mask and someone on the train without?
DarloRich
Veteran Member
Paul Kelly
Verified Rep - BR Fares
Haven't they cleverly done that by showing some children on a train without masks? I wouldn't agree that the one mask "spoils" it. It is just a nod to the current situation, is inclusive towards mask enthusiasts and makes it feel realistic, similarly to the shot of a Sprinter at the start. On the other hand the Northern ad is absolutely full of masks; doesn't have the same vibe about it at all.
Children weren’t obliged to wear face coverings in the first place.
They could have had a couple sitting together (one with and one without) if they really wanted to send this type of message.
Paul Kelly
Verified Rep - BR Fares
Yes, that's what I meant by it being "clever", although that probably isn't the best word for it. By showing children playing, they are able to give the impression of carefree maskless travel, without leaving themselves open to criticism from mask enthusiasts.
But that would be open to (unjustified of course) criticism from mask enthusiasts which would detract from the carefree vibe of the video. I really think they've got the balance just right.
It’s high time these people were ignored. People who are that pro restriction should consider emigrating to Australia or New Zealand…
Bletchleyite
Veteran Member
Just watched it (I don't watch much telly so I've only heard the audio version on LBC, which has a "friendly generic Northern bloke" voiceover similar to the one LNER use on their ads) and it looks decent to me, also establishing the double arrow as the brand again. Certainly put the effort in to tick all the "minority" boxes too, even to the point of showing someone with an artificial leg on the hiking scene.
Masks certainly have to feature to reassure those who do wish to continue wearing them that it's OK for them to do so and they should not feel uncomfortable in doing so. The rule now is personal choice, which means it is neither OK to criticise someone publically for not wearing one nor for wearing one. They did not however over-feature in my view, only one obvious scene.
Masks certainly have to feature to reassure those who do wish to continue wearing them that it's OK for them to do so and they should not feel uncomfortable in doing so. The rule now is personal choice, which means it is neither OK to criticise someone publically for not wearing one nor for wearing one. They did not however over-feature in my view, only one obvious scene.
Paul Kelly
Verified Rep - BR Fares
Yes, agreed. That's a more elegant way of putting what I was trying to say. Whereas the Northern ad comes across much more as reassuring people who are fearful of the virus that all the staff they encounter will be wearing masks, without any consideration for those who might find that off-putting (although we should maybe bear in mind that it was released last month).
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