Generally-speaking, retail analysts maintain their positive outlook for WHSmith, anticipating early and strong rebounds in their newly expanded US businesses, and an anticipation that the core of their travel business more widely will improve fairly rapidly given that it's heavily-skewed towards leisure passengers.
Changes to the high street estate, which are constant and ongoing, are likely to be particularly affected by a large-scale programme of rent renegotiations and renewals.
As I think that I've mentioned here before, one of the strengths of WHSmith in recent years has been its absolute ruthlessness with cost control. As an example, staff numbers per sqft of retail space are almost unbelievably low, and therefore so is the staffing overhead. It's also a product-led business, with an undercurrent of essential/useful/convenience drivers, rather than a business driven by its own brand and purely discretionary and/or destination purchasing.
So notwithstanding other externalities, as long as their costs are lower than their revenues and liabilities, then they're likely to be fine - even if the carpet is unfashionable or the shelves are scratched in their East Lower Randomplace branch, or even if they're paying prime, prime rents and laying Amtico by the acre in their West Upper Someplace branch. The basic necessity is to constantly keep tight control across the board.

Changes to the high street estate, which are constant and ongoing, are likely to be particularly affected by a large-scale programme of rent renegotiations and renewals.
As I think that I've mentioned here before, one of the strengths of WHSmith in recent years has been its absolute ruthlessness with cost control. As an example, staff numbers per sqft of retail space are almost unbelievably low, and therefore so is the staffing overhead. It's also a product-led business, with an undercurrent of essential/useful/convenience drivers, rather than a business driven by its own brand and purely discretionary and/or destination purchasing.
So notwithstanding other externalities, as long as their costs are lower than their revenues and liabilities, then they're likely to be fine - even if the carpet is unfashionable or the shelves are scratched in their East Lower Randomplace branch, or even if they're paying prime, prime rents and laying Amtico by the acre in their West Upper Someplace branch. The basic necessity is to constantly keep tight control across the board.

