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Wrexham and Shropshire announce new fare structure

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Daimler

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5 Feb 2009
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Interesting...

I wonder why? Are they desperate, or are they sending out a message to Virgin? £40 return to Shrewsbury anytime essentially blows Virgin's proposed peak-time trains away - no one will pay £150 or whatever the Virgin fare will be for an anytime return.
 

37401

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ooh sounds great it may be a 67 but when the price is like that im nt moaning and i can stick my head out enjoying the sun on my face! :D
 

furryfeet

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17 Apr 2008
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Probably to increase cash flow at a time when they are having to cut the number of services.

Good for them - at least they are trying to break the mould instead of letting Virgin steamroller over them. I hope that it succeeds - and sends out the message to the rest of the UK rail industry that high prices will just drive passengers away.

The only disappointment is that WSMR still do not offer a "Saver 1st" to try and tap into those who want the extra comfort and service, including food offered in 1st class and who are prepared to travel on trains after the morning peak, without paying top rate i.e the full anytime single return at 89 / 162 from Shrewsbury. Granted, this is less than Virgin, but have WSMR considered this, even as a short-term special offer, to see if it increases passenger numbers ?
 
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