Encouraging customers to head from the M1 to Long Eaton would be an absolute disaster, due to the lack of car parking and the short platforms. On the other hand East Midlands Parkway has the car parks hence the
term 'Parkway'. The location of the station is excellent, it just needs more passengers! Hopefully some tinkering with the timetable will improve things.
Excellent for car drivers and little else. Hence the reason Nottinghamshire county council, Friends of the Earth and other organisations objected to it.
I don't think the railways should be in the business of creating urban sprawl and stations where you need cars to get to them. We need walkable development and integration which cycling and buses. All seems a bit 60s/70s to me.
As a stop gap Loughborough should have been developed as a junction station and a bus run from there to the Airport. In the longer term, a spur off the freight line at Castle Donnington into the airport, which could have also served the proposed freight terminal.
As for improving the timetable, I dread to think how many HSTs and Meridians are slowing down to pick up/drop off one or two passengers. The fuel/braking penalty alone must make the economics shaky, let alone the overall slowing down of the timetable, usually a the expense of other stations!
For example, we have a bizarre situation where East Midlands parkway, a station in a field, gets double the services to Derby compared to Loughborough, a town of 67,000 full of students and commuters that want to get to the bigger cities!