Mcr Warrior
Veteran Member
- Joined
- 8 Jan 2009
- Messages
- 17,263
Of course, if the price were to remain the same, then a reduction from 568ml (one pint) to 500ml (half litre) would effectively be yet another example of shrinkflation. (See also separate thread - link below).Outside of that, we're only talking about a few things that are entirely about tradition, who will actually notice if their pint of cheap lager contains 68ml less liquid? Could even spin it as a health benefit by reducing the country's drinking...
Shrinkflation - examples?
"Shrinkflation" is the business practice where pack sizes of items (often food items) shrink in size or quantity, yet the selling price remains the same, or even increases! An example: Packs of McVities (Jaffa Cakes) Cake Bars came, until recently, in packs of eight and were being sold for £1...