Quite right. Let's take the partisan and rather biased opinions for what they are, and look at the reality of the situation.
First are understandably wanting to suffocate LCB by putting on additional services - denying LCB revenue and stopping the potential for more passengers to move to LCB. That is entirely logical and yes, it will be hurting First.
Meanwhile, LCB are continuing to invest in West Lothian. The £6m figure, provided by Lothian, gets bandied about. They are investing for the future and have factored in losses at the beginning. Now, that is understandable. Whether 18 months down the road, they are still losing a substantial sum, that will elicit more questions.
I'd anticipate that First are losing, and that Lothian are probably losing more.