-Virgin America -> Needed Alaska to rescue it. In reality, it never made a profit. Yes, it made a statement, and did push for change in the US market, although in reality, did it really influence customer choice? Did customers really see Virgin, and choose them over Delta, or Southwest? Doubtfull. I guess Virgin America was probably the best guess they had at making US customers know Virgin, but it wasn't around for long enough to really get out there. If they gave it another 10-20 years on its own, I do think it would have been expanding to a 100+ fleet.