It's not just the 4G. Various technologies can be used, all of which are cheaper than a full blown satelite truck and an engineer to operate it.
There's still a scope for dedicated satellite trucks, and certainly if you want to broadcast from any arbitary point in the British Isles a VSAT is very helpful. For news especially, things fall apart even in cities when there's a big event, and trying to broadcast from the middle of floods, or from a beech near whitehaven, or the Scottish highlands, you need some form of satelite. I saw on facebook that the liveu and wmts lasted a while with Brussels, but then collapsed. I remember a journalist complaining at a 2012 US convention that they had no 3G signal. "But it worked last week" they said. Before tens of thousands of people turned up.
Doing a broadcast from a fixed location is easy enough though - the internet is good enough to broadcast from pretty much anywhere you can get broadband. Myanmar and Cuba were the last real holdouts on that front.
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