From personal experience, a lot of people who drive non-Tesla EVs are not aware they can use a lot of the Tesla network and get much cheaper rates than chargers from different charge point operators a few metres away. For those unaware, the map can be found here.I don't think not having access to home charging is a huge problem tbh. The Tesla member rates are 30-40p/kWh which is fine

(Image showing Tesla Superchargers that "Other EVs" can use.)
You can say that again! I'm now going to charge at 21p per kWh, and opposite me is an array of chargers at 89p!As competition increases, we are seeing some signs of prices coming down but there's a way to go.
IMHO, I would prefer a simple pricing structure. Gimics, rewards, member's clubs, subscriptions, etc only serve to obfuscate the true cost of charging, and consequently vehicle ownership.I think the one thing which would help would be more consolidation in the rapid charging market so the subscriptions would be more "valuable", or ideally some sort of intra network subscription (eg pay an optional £10/month to octopus for electroverse and get a discount at all the stations in network).
Businesses should work out how much a thing costs, add in all their other costs such as equipment manufacturing, site costs, advertising, maintenance, staff, add in some profit and just sell it!
