Southern's latest marketing gimmick has 4 people who are supposedly new to London taking part in a series of challenges to learn about and demonstrate how easy rail travel is.
Personally I am not convinced, for instance how many people think that the challengers themselves negotiated chose the rai fares we are led to believe they used?
Other than that I admit like Southern's other campaigns it is different but I still don't think I am in the target demographic as I have yet to see one which I could say is my 'cuppa tea'.
Transcript for those behind the great firewall of china or just a youtube unfriendly corporate network.
Personally I am not convinced, for instance how many people think that the challengers themselves negotiated chose the rai fares we are led to believe they used?
Other than that I admit like Southern's other campaigns it is different but I still don't think I am in the target demographic as I have yet to see one which I could say is my 'cuppa tea'.
Transcript for those behind the great firewall of china or just a youtube unfriendly corporate network.
