Southern Smart ticket discounts

[talldave]

Although my eyes are having trouble getting used to the new "Wimbledon-like" colour scheme on their website, I see today that Smart fares are at least 10% cheaper than their paper equivalents.

Does anyone have any info as to whether this is a permanent feature, a promotion or (most likely in the case of Southern) an error?

If they were having a marketing promotion on theKey, I would have thought we'd have heard something?

 

[user15681]

10% key sale until 19th October. On the home page of the Southern website and the Offers section.

More here... http://www.southernrailway.com/offers/key-sale/

 

[talldave]

Thanks! I'm sure that wasn't on the home page earlier!!!