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Southampton Mini Link - New bus operation from Simon Gard

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PTR 444

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I just found out yesterday that Simon Gard of Gardbus and Southbourne Buses fame has opened up a new operation called Southampton Mini Link. At the moment they operate two commercial services - a Sundays only route 13A between Southampton and Harefield Estate (complimenting First’s Mon-Sat route 13), and a weekday route 5 between Southampton and Ringwood, filling a gap in the national bus network currently only bridged by pre-book only National Express.

https://www.southamptonminilink.co.uk/
Southampton mini link was established in 2021 to provide local bus services in Southampton & the surrounding area. Our aim is to build a small network of routes to compliment existing operators services rather than operate in direct competition with them.

On the 25th September 2021 Dekkabus Ltd was purchased. We are now in the process of integrating the Dekkabus Ltd business into Southampton Mini Link & from January 2022 the whole business will trade as S A Gard T/A Southampton Mini Link

We operate school transport to Ringwood School & Cranborne Middle School, local service bus routes 5 & 13a, rail replacement transport across Dorset & Hampshire plus much more.
I wish Simon and his team very good luck with this. First haven’t been very generous with services to the east of Southampton away from the Weston/Thornhill corridors, while running to Ringwood will open up new commuting opportunities from settlements in East Dorset which will only be one change away from the X6 route. The improvement in service provision to Poulner and Cadnam will also be welcomed, along with the ability for passengers to use their ENCTS passes which aren’t valid on NX.
 
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Flange Squeal

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He also acquired Dekkabus, but seems to be flogging the DAFs so not sure what the plan is for that operation.
 

Luton

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It shall be interesting to see how long this will last. His previous Gardbus and Southbourne Buses operations did not last very long. The fares on the Ringwood to Southampton service (£6.00 Single or £8.00 Return) seem very expensive. Although i imagine the majority of the passengers are OAPs so it will not matter to them.
 

Deerfold

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I just found out yesterday that Simon Gard of Gardbus and Southbourne Buses fame has opened up a new operation called Southampton Mini Link. At the moment they operate two commercial services - a Sundays only route 13A between Southampton and Harefield Estate (complimenting First’s Mon-Sat route 13), and a weekday route 5 between Southampton and Ringwood, filling a gap in the national bus network currently only bridged by pre-book only National Express.

Are National Express pre-book only on services from Ringwood?
 

PTR 444

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After barely three months, it appears that route 5 will be no more from New Years Day.



In a post made to the Southampton Mini Link Facebook page yesterday that the service 5 journeys between Southampton, Totton and Ringwood will not run after New Year’s Eve.

A Facebook post screenshot, announcing the withdrawal of the Southampton Mini Link service 5.
A screenshot from Facebook – Southampton Mini Link announces withdrawal of service 5
Simon Gard posted that this is due to the national driver shortage, staff sickness and his own deteriorating health. He has been covering many trips across the company’s services of late due to COVID isolations and sickness, however on his personal Facebook page says that his own health is such that he might not be driving buses for much longer. Indeed looking through the Facebook posts for this week, the last round-tip from Ringwood to Southampton is a regular cancellation due to COVID related sicknesses.

It marks the yet another failed, but worthwhile attempt at providing a local transport link between Southampton and Ringwood. I managed to get a ride on this route and have to say that loadings were very light up to Cadnam, and nonexistent for the remainder of the way to Ringwood. It’s unfortunate that the long term impact of Covid hit before the route had a chance to build up patronage, but I think it could have had potential for leisure demand during the summer months to supplement the open-top New Forest Tours. It may not be the most commercially viable of ventures but GSC ought to give it a try as they are well established with customers in the area and can make travel from further afield easier with the ability to accept dayriders from other services as well.
 
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M803UYA

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According to https://www.vehicle-operator-licens...registered-local-bus-services/details/588926/ the service has only operated for 6 weeks before a 'short notice' application has been submitted to cancel the service.

Perhaps he should stick to operating contracts and rail replacements where money is guaranteed and the costs are relatively well controlled?

I note dekkabus has had it's licence revoked as well.

Bus registration details​


  • Registration number PH1146678/7
  • Licence Number PH1146678
  • Variation number 1
  • Status Cancellation
  • Service number. 5
  • Service type Normal Stopping
  • Limited Stop
  • Start point Ringwood, Meeting House Lane
  • Finish point Southampton, Pound Tree Road
  • Via Cadnam, Totton
  • Date received 15 Dec 2021
  • Effective date 31 Dec 2021
  • End date
  • Supported by subsidies? No
  • Local authorities covered by route Hampshire Council
  • Southampton City Council
  • TAOs covered by route West of England

Registration history​


Reg No.Var No.StatusApplication typeDate receivedDate effectiveEnd date
PH1146678/71CancellationManual15 Dec 202131 Dec 2021
PH1146678/70RegisteredManual26 Aug 202125 Oct 2021
 
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route101

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I notice some interesting buses on the 13A on Sunday. A 51 plated trident, ex SPT minibus and silver decker ( Unsure of the type)

As for Southampton buses I usually go for Bluestar. Better buses than First. I wonder if Bluestar could make a Southampton to Ringwood service work.
 

Lewlew

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The problem with Southampton to Ringwood is that if it doesn't go via the A31 then it'll never be comparable, speed wise, with the car. It would have to go via Lyndhurst to attract more people along the route but at a time penalty for end to end journeys.
 

Beemax

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The problem with Southampton to Ringwood is that if it doesn't go via the A31 then it'll never be comparable, speed wise, with the car. It would have to go via Lyndhurst to attract more people along the route but at a time penalty for end to end journeys.
Exactly. Lyndhurst is a traffic disaster, especially in summer
 

PTR 444

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Ignoring farebox revenue, how well patronised was the old X35 route which went from Southampton to Ringwood via Lyndhurst (and in the past continued on to Bournemouth via Ferndown)?
 

gc4946

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I remember travelling in 1989-1990 on the the old X1/X2 between Bournemouth-Ringwood-Southampton which was jointly run by Wilts & Dorset and Solent Blue Line. They ran a combined hourly service Mondays-Saturdays and about two hourly on Sundays. Double deckers were provided and the routes were well patronised.
What a shame there'll be no direct local bus service between Southampton and Ringwood from New Year's Day.
 

LUYMun

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Simon Gard, backing with evidence to the Mini Link as well as his previous operations, seems to be a very spontaneous manager. It also looks as though he has a fixed mindset - if mistakes occur, shut down and run away from it; when setting up another business, stick to old practices; and that failures would be the limit of his abilities.

The social media presence also seem to be aimed at a "for enthusiasts by enthusiasts" mindset, rather than aiming at current and potential customers (travellers in this industry). There's an uneven balance of posts favouring the comings and goings of vehicle fleets rather than up-to-date information on traffic and delays, especially at the beginning of operations if one takes a deep dive.

Unless Simon is willing to accept mistakes and use this an opportunity to grow his business, it's unsurprising if SML will be closed down suddenly. Unless Simon reads this post and takes notes, I'm placing my £1 bet that the business will cease to exist before the end of next year.
 

M803UYA

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Simon Gard, backing with evidence to the Mini Link as well as his previous operations, seems to be a very spontaneous manager. It also looks as though he has a fixed mindset - if mistakes occur, shut down and run away from it; when setting up another business, stick to old practices; and that failures would be the limit of his abilities.


Unless Simon is willing to accept mistakes and use this an opportunity to grow his business, it's unsurprising if SML will be closed down suddenly. Unless Simon reads this post and takes notes, I'm placing my £1 bet that the business will cease to exist before the end of next year.
Strangely, this Mini Link operation and the previous Southbourne operation have run on the same sole trader o licence. So not strictly a 'new' operation in that sense, just a continuation of the previous operation.

If I had an o-licence the very last thing I'd contemplate using it for is providing registered local bus services. I'd operate contracts and rail replacement work where revenues are guaranteed and the costs covered. I cannot think of a faster way to set light to £50 notes than running a commercial local bus service in this current climate where passenger numbers fluctuate and are not guaranteed. It is very evident Simon is not set up to run local bus work properly, and I'm at a loss as to why he persists with it. I cannot see how it makes money, but I can see how it loses lots of money.
 

fgwrich

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Volvo B7TL’s LK51XGL / KP51WAO being purchased from Ensign
Noticed an advert this evening on Facebook that this is now up for sale (I believe the ex Xela dart has already been sold on, while his orange VW based Minibus was also recently for sale). I'm starting to wonder if the wheels are, quite literally, coming off this operation?
 

Murray J

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GX54DVY has been sold to Sussex Coaches, KP51WAO has been sold to Xelabus (most likely for resale/part exchange with FF56BLU). Another Enviro 200 will be acquired soon.
 

markymark2000

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LUYMun

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Simon Gard has appeared on The Echo to talk about their fundraiser campaign to introduce a six-month trial service in relation to Xelabus' plan to withdraw many services in Eastleigh. The article can be read here.
MiniLink hoping to take over Xelabus bus services due to be axed
THE owner of an independent bus firm is raising funds to rescue key services between Eastleigh and Chandler’s Ford due to be axed later this year.

Bus firm Xelabus has announced it will end its X6, X7, X8, X15 and X17 services in September due to rising costs and a declining number of passengers since the pandemic.

But Eastleigh businessman Simon Gard is determined to step in so people relying on those routes will not be impacted.

The 36-year-old launched his own bus company, MiniLink, last year - running routes between Southampton city centre and Bitterne.

After being approached by concerned residents, he's now hoping to expand.

Simon said: “We were approached by community groups in the area looking at the services between Eastleigh and Chandler’s Ford following another operator withdrawing services from the area.

“We looked to see if there was any local authority funding available, but at the moment Hampshire County Council is looking to cut funding to local bus services in the area.

“It was suggested to raise funds to get the project off the ground."

Simon is now fundraising to run a six-month trial in the hope the service will become sustainable.
A spokesperson from Eastleigh Borough Council said: “Eastleigh Borough Council will not fund any savings that are made by Hampshire County Council but we continue to work in partnership with other organisations including Parish Councils to explore options for alternative transport provision in areas that are most affected, including Chandler's Ford and Hiltingbury, Netley, Hamble and Bursledon.”

Cllr Keith House, leader of the council, added: “At a time when the cost-of-living crisis and petrol prices are already making transport harder for so many of our residents, this lack of backing of buses is very bad news for residents across the county.

“I welcome any new entrant to the bus market trying to plug these gaps and we at Eastleigh Borough will do all we can to help publicise new services."


Hampshire County Council says Xelabus' cuts are the result of a "business decision".

However, lack of funding from central government will have an impact in the future.

Cllr Edward Heron, Executive Lead Member for Transport and Environment Strategy, said: “Regardless of the county council’s support, Xelabus has made an independent business decision to stop operating some of its commercial bus services, despite our offer of financial assistance to at least the end of the financial year.

“The company’s decision was influenced by the decline in passenger numbers, which have not yet returned to pre-Covid-19 pandemic levels.

“Earlier this year, the County Council submitted a strong case for funding for its Bus Service Improvement Plan to the Government (Department for Transport).

“Unfortunately, the Department for Transport decided not to award any funding to over half the county transport authorities in England, including Hampshire, from the £1.3 billion funding available nationally, which means the County Council will not be able to deliver the proposed improvements we agree are important to support and develop public transport in Hampshire.

“Without additional Government funding to help us support local bus services we will almost certainly need to reduce the support we provide currently for other local bus services.


“We are continuing to work, however, with Eastleigh Borough Council towards alternative provision for services in the borough.”
 
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Deerfold

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“It was suggested to raise funds to get the project off the ground." seems a very awkward phrase.
 

LUYMun

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According to Simon Gard, through the company's enthusiasts group, route C is to be withdrawn from 25th November due to very low demand. Those who had donated to the gofundme page will be refunded in full.

A load of unpainted buses with no operator name, poor publicity and trying to run a commercial service already deemed unprofitable by other operators... no great shock it hasn't worked out.
 

M803UYA

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According to Simon Gard, through the company's enthusiasts group, route C is to be withdrawn from 25th November due to very low demand. Those who had donated to the gofundme page will be refunded in full.

A load of unpainted buses with no operator name, poor publicity and trying to run a commercial service already deemed unprofitable by other operators... no great shock it hasn't worked out.
I wonder if three weeks is a record for Simon. Surprised he persists in operating local bus services. To be honest, better pickings can be had from emergency and planned railway work. Let's see if he goes till 25th November in line with the notice period. He has form for stopping services more or less immediately to save the driver and fuel costs. Of course that's a breach of Section 26 and means he'll be liable to appearance at a public inquiry.
 

Flange Squeal

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I note on Simon's own account, which appears to be visible if you are logged into Facebook, he is also advertising for a driver/supervisor upon which the response may decide if the business continues or not.

We are looking for a supervisor/driver to start as soon as possible.

Unfortunately my health has deteriorated quite badly over recent weeks and I'm having problems with movement again which is going to limit my ability to drive buses.

If we don't find anyone the reality is we will have to close and give up all the work we have put into the business since September 2021. Next weekend is the 1 year anniversary of the 13A.

If you are interested in the job and would like more info send me a PM
https://www.facebook.com/simon.gard.7
 

Bletchleyite

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Whatever you might think of the viability of this operation, that is really quite sad. I do wish him well for recovery, but it sounds like there won't necessarily be one :(
 

LUYMun

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It seems Simon has also posted about selling the company's prized bus, ex-Blue Triangle E200 SN57DWK. With this, it's prompted me to compile a list of how so many buses has passed through SML in such a short time using their enthusiastic social media postings:

SN57DWK - acquired Nov 2021, currently for sale
WA54JWC - acquired Aug 2022, active
WA54JWD - acquired Aug 2022, active
FF56BLU - acquired Jan 2022, gone Sep 2022
KP51WAO - acquired Nov 2021, gone
GP02DMV - acquired Mar 2022, gone July 2022
LK51XGL - acquired October 2021, gone Apr 2022
L5SLT - on loan from LinkRider during Mar 2022
GX54DVY - acquired Nov 2021, gone Jan 2022
YX59AAV - acquired 2021, gone Dec 2021
F5HDN - acquired 2021, gone Nov 2021
F5HOR - acquired 2021, gone Nov 2021
F5CBE - acquired 2021, gone Nov 2021
Plus a few more that SML never got or were also on loan.
 
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