As the title suggests a simple zone approach to fares in rural areas. So eg: Worcester to Hereford one zone, Hereford to Shrewsbury another zone, etc. So a return from anywhere between Worcester and Ledbury to anywhere between Hereford and Shrewsbury is a two zone return, at a fixed price. Travel further and you add zone(s). The idea is its simpler to work out fares and easier to implement. Eg: £5 return in one zone, £10 return for 2 zones etc. A bit swings and roundabouts, the further you travel the better value it is, so making it more attractive vs car usage. There could be a simpler short trip version eg: £1 return between adjacent stations, so Worcester Shrub Hill to Colwall would be £4 return, but Worcester to Ledbury or Hereford would both be £5 as thats the zone maximum. Could this encourage more rail use and deter fare evasion?
Pre-covid there was a £3 evening return available Kidderminster to anywhere up to Morton in Marsh or Hereford. This idea follows that same fare logic but for all day sale.
Pre-covid there was a £3 evening return available Kidderminster to anywhere up to Morton in Marsh or Hereford. This idea follows that same fare logic but for all day sale.