Alloway, South Ayrshire, both looks / sounds rather similar to Alloa; and has also "witch-type" associations. There was a long period of rather ugly persecution of suspected witches in the Alloa area, around the 17th century; whereas -- light-heartedly in comparison -- Alloway's "Auld Kirk", supposedly haunted and witch-frequented, features thus in Robert Burns's poem Tam O' Shanter.