The potential significant “unique selling point” of Pilning railway station (in comparison to Severn Beach railway station) is that it can offer a journey time into Bristol (Temple Meads) which is around half the duration of the journey from Severn Beach into Temple Meads.
Severn Beach to Temple Meads is a 38 minute journey whereas the weekly (Saturday) train from Pilning to Temple Meads takes 20 minutes (the return is 19 mins.). On the fare side there appears to be a £3 Severn Beach – Temple Meads day return whereas Pilning to Temple Meads day return is £5.60.
A secondary selling point is that Pilning offers potential connectivity to the cities of Newport and Cardiff (and other places in Wales).
Before Pilning’s rail service was scaled back to one day a week (in the December 2006 timetable change) the Mondays to Fridays train each way was geared towards the shopper/someone with an appointment/onward traveller rather than the commuter/student. For instance the train from Pilning into Bristol was at 09.34.
If Pilning was ever to be given an opportunity to succeed and capture some of the “bread and butter” customer base the bare minimum necessary in my view would be two trains into Bristol in the morning peak and two out of Bristol in the evening peak. This could be complemented by a single service each way to/from Newport and Cardiff (morning in, evening back thus allowing a commute into either city) thereby giving a total of 6 trains Mondays to Fridays inclusive.
Appreciably the station is situated on a busy line but this is not impossible to achieve. A number of improvements have been achieved at its counterpart station (so to speak), Severn Tunnel Junction, in Wales by, inter alia, the Severn Tunnel Action Group.
Incidentally, the Pilning village website has a pleasant array of photos of the railway:
http://www.pilningvillage.co.uk/