I'm not certain whether it is an exact comparison but Tesco makes it very easy to pay. Besides the regular check-outs my local Tesco has a lane for 'less than 10 items' (or whatever), self scan machines, machines for those who scanned while they shopped and the cigarette counter where you can pay for items - like a Mars bar. Contrast with my local station - ticket office open for 3-and-a-half hours a weekday (but 'staff may not be available during staffing times' - there are days when it is unstaffed), ticket machine (no mention that it only took cards) which has not worked for some time and has now been replaced by a traffic cone. When I used the 'help point' as I needed to pick up a pre-purchased ticket, I was advised to go the next station in the wrong direction. If Tesco made it just as difficult to pay (for instance, if the little Tesco's were largely unstaffed, had a machine by the door which only took cards and didn't always work), I bet shop lifting would be rife!
I am not excusing travelling without a ticket in any way, but once you do it and get away with it, I bet it is easier next time around.
Indeed - the concept of customer service and making it easy for customers to pay seems completely alien to some rail operators.
My local station (Manningtree) in theory has a ticket office and 2 machines (one of which is card only).
Was buying a ticket on Saturday and very nearly missed my train even though I was at the station 15 minutes before scheduled departure.
The cash/card machine was out of action and the ticket office had a notice up saying it was closed due to staff shift changeover and would reopen in 30 minutes (well after the train I wanted to catch and I wasn't going to wait another 30 minutes for the next 'fast' train to London).
Other passengers were taking forever to buy tickets thanks to the inspired idea of moving the machines out of the lobby, where the screen was easily readable, and putting them outside, in direct sunlight!
Luckily, the line was running as efficiently as ever and the train was 5 minutes late, so I managed to buy a ticket.
No idea if I could use a mobile ticket or not - that's a complete mess around here. Last time I checked, I could use them for advance tickets on the Norwich line or any tickets on the Southend line. Same TOC and app, but different restrictions!