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Only four regular commuters use the Emirates Cable Car

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bicbasher

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Not very surprising low patronage on the Boris Cable Car according to this report, thanks to the lack of integrated ticketing.

http://snipelondon.com/scoop/only-f...-using-emirates-air-line-cable-car-tfl-admits

Just four regular commuters are now using the Emirates Air Line cable car between Greenwich Peninsula and the Royal Docks, down from 16 last autumn, new figures released to The Scoop reveal.

Only four Oyster card holders used mayor Boris Johnson’s £60m link more than five times in the week ending 19 October, triggering a regular users’ discount.

The figures also detail a sharp drop in usage compared with the same week last year, with just 6,266 trips made on Sunday 19 October, the week’s busiest day – compared with over 16,180 on the equivalent Sunday in 2012.

The Scoop used the Freedom of Information Act to obtain a detailed breakdown of usage during the week. Just as we did for the same week in 2012, we asked for hourly usage figures between Saturday 13 and Sunday 19 October.

23,029 journeys were recorded that week – well down on the 42,463 a year previously. The sharpest drops were seen at the weekend, indicating the cable car’s novelty as a tourist attraction is fading.

Indeed, the cable car’s second busiest day that week was Thursday, with 3,521 journeys, a figure likely to have been boosted by a teachers’ strike that day. Across the week, 468 students and teachers were carried free as part of a schools’ scheme.

On top of the four regular Oyster commuters, just 18 multi-trip passes – allowing users to pay in advance for 10 journeys across a year – were sold, compared with 41 last year.

Weekday use of the cable car remained roughly the same, at 13,638. But if City Hall is looking for good news from the passenger numbers, then more people are using the cable car in the early morning – albeit from a pitifully low base.

Just nine people used the cable car between 8am and 9am on the Sunday, a low repeated between 7-8am on both the Monday and Saturday. But that’s far more than the three passengers recorded in the Emirates Air Line’s lowest hour last year, and more than the number passengers making the equivalent journey on the Tube and DLR to or from North Greenwich.

There are also more people using the cable car in its final hour of operation, after 7pm each day, which may be down to TfL placing staff at North Greenwich station each evening promoting it to people heading to shows at the O2.

Travelcards and Freedom Passes are not valid on the cable car, with Oyster card-carrying passengers charged £3.20 each way to use it. TfL has rebuffed calls from London Assembly members to include it in the Travelcard scheme.

TfL said in a statement issued alongside the figures: “Passenger numbers fluctuate due to a wide range of factors from week to week, however overall numbers this year are in line with forecasts.

“Since opening in June 2012 the Emirates Air Line has carried nearly three million people and as a vital new crossing in east London it continues to play a key role in attracting investment to this strategically important part of the capital.”
 
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Greenback

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I would suggest that ridership was initially higher due to the novelty factor and the Olympics, both of which have now long gone!

I'm afraid I cna only see the numbers falling further until it becomes the white elephant that many people predicted. That's if it hasn't already, of course!
 

maniacmartin

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As many including myself predicated, Tourism for London should never have built the thing! It costs loads, and takes longer than via Canning Town, unless you're going from nowhere to nowhere.
 

bicbasher

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The only way I can see the cable car getting increased passenger levels is to fully integrate it into the current ticketing system with OSI's at North Greenwich and Royal Victoria and Zone 2 travelcard holders/Freedom Pass/Oyster 60+ holders travelling without prior payment.

To think I queued for twenty minutes during the Olympics to travel one way on it.
 

bb21

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I'm sorry but I am not paying £3.20 to become one of the statistics for Boris's ego-boosting exercise, and I am far from being alone in this I believe.

What is the actual point of the stupid thing?
 

Class172

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I haven't the foggiest of ideas.

How many other cities have a cable-car like this, and not one where it is required to actually go up hills?
 

RPM

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I must say I was shocked how quiet it was when I tried it out last month. I was expecting London Eye type queues. That said, I was also expecting something approaching London Eye prices too and thus was pleasantly surprised how reasonable it was.

It seems to me that it is much better suited as a tourist attraction rather than a part of London's transport infrastructure. Perhaps some serious marketing effort directed at the tourist market would transform its fortunes? Currently it seems to keep a very low profile on the tourist trail.
 

bb21

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It seems to me that it is much better suited as a tourist attraction rather than a part of London's transport infrastructure. Perhaps some serious marketing effort directed at the tourist market would transform its fortunes? Currently it seems to keep a very low profile on the tourist trail.

I think that is likely to be the only way it will be able to grow patronage. As already pointed out by others, it is not convenient for anything for commuters (and expensive) so it baffles me why more effort is not being directed at the leisure market, especially people from overseas.

I haven't actually been on that thing but do you get a good view of anything? There must be something you can see from it and they should promote heavily this fact.

I also don't think the name helps tbh.
 

RPM

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I think that is likely to be the only way it will be able to grow patronage. As already pointed out by others, it is not convenient for anything for commuters (and expensive) so it baffles me why more effort is not being directed at the leisure market, especially people from overseas.

I haven't actually been on that thing but do you get a good view of anything? There must be something you can see from it and they should promote heavily this fact.

I also don't think the name helps tbh.

Yes agree about the name.

The immediate views are a bit industrial which appeals to me but wouldn't do for everyone. However there are good views of the Canary Wharf area and the O2 complex. Impressive views up and down river too. A couple of my shots here:

http://www.flickr.com/photos/rpmarks/10698575036/
http://www.flickr.com/photos/rpmarks/10976505065/

It is a fun ride though. You feel like you are very high in the air and it is a more "lively" ride than the Eye. Definitely a unique experience in London.
 

Deerfold

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I'm planning on giving it a try, but am planning on waiting for a pleasant day in summer - I'd originally planned for last summer but was a bit busy with the Olympics.

At the prices they charge I can't see me becoming a regular user.
 
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I've used it a few times and I agree with others that it's a fun ride, couple of good panoramas, but therein lies a problem. It's a tourist attraction so I have no idea why TfL have touted it as a transport link when it doesn't even accept Travelcards, which no doubt most tourists will be using.

Couple of good panoramas though, well worth the £3.20 for the one time that most people will ever use it
 

bicbasher

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LBC radio attempt to find the four regular commuters and find three of the Emirates Four! (Contains audio if you click on the link)

http://www.lbc.co.uk/listen-could-our-reporter-find-the-cable-car-4-81729

A freedom of information request has found commuters using their Oyster cards on the £60m link between Greenwich Peninsula and Royal Docks have fallen from 16 to just four.

The cable line was built at a cost of £60 million with the Mayor Boris Johnson maintaining that it's value for money.

But Nick Ferrari wanted to track down the Cable Car 4 and so he set LBC 97.3 reporter Tom Swarbrick the challenge of finding them.

In scenes reminiscent of the classic movie "The Deer Hunter", Swarbrick dug out his black hat and set off out onto the streets. He became... "The Commuter Hunter".
 
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Mojo

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I'm planning on giving it a try, but am planning on waiting for a pleasant day in summer - I'd originally planned for last summer but was a bit busy with the Olympics.
What was wrong with the summer just gone? :smile:
 

theblackwatch

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I also don't think the name helps tbh.

I agree there - when someone first mentioned to me that they were going to travel on the Emerates Airline, I thought they were flying away somewhere!

I've yet to have a ride on it - we attempted to do so on a forum meet earlier this year, but it was stopped due to problems.
 

Deerfold

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Who paid for this white elephant? I certainly hope it was not the taxpayers.

It was originally supposed to be entirely paid for by private capital. Boris assured us of this.

In the end split between Emirates and London council tax payers - so it could be built sooner.
 

Polo Mint

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It was originally supposed to be entirely paid for by private capital. Boris assured us of this.

In the end split between Emirates and London council tax payers - so it could be built sooner.

In these troubled times I would not be happy footing the bill for it.

Is the location in an undeniable location? The pictures look like it is in industrial wasteland.
 

Mojo

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Is the location in an undeniable location? The pictures look like it is in industrial wasteland.
It isn't. It is near a major exhibition centre and an expensive housing development at one end, and a very large entertainment complex and transport interchange at the other.
 

jon0844

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I wonder how well it is used when there's a big exhibition on at ExCeL or a big gig at The O2?

Or perhaps when there's a big exhibition that culminates with a big awards ceremony or party for said exhibition at the O2 that evening!!
 

Muzer

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It's still slower and less convenient than the tube/DLR, and more expensive.

It's a tourist attraction marketed as public transport.

It's a rather nice tourist attraction though - as has been said, rather good views of the docklands area, a nice mix of industrial and modern scenery.
 

bluegoblin7

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It seemed pretty busy today, with a big event on at the ExCeL, but I'm not sure what an 'average' Saturday would be like.

Two of my friends went on it whilst I went to meet them at the other end via tube and DLR - I was there before they'd even got on...
 

W-on-Sea

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I can't imagine that even for getting to a gig at the O2, it would get a great deal of use. I suppose people staying over in hotels (very) near the northern terminus might find it useful (as well as the odd person excited by the thought of travelling in a cable car) - but for everyone else the Jubilee line will do the job more efficiently, more quickly, and with no additional charge.
 

43074

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I used it on a trip down to London in October because I could get a travelcard discount on it and it was an alternative to the Tube or DLR - there was no queue to get on, and the views were great to the Docklands, ''City'' and Canary Wharf etc. - it made a nice (and significantly more affordable) change to the views from the London Eye or the Shard. It should be promoted more as a tourist attraction really.

God knows why they built it though.
 
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burneside

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Whenever there is criticism of the dangleway, TfL always counter it by stating the passenger numbers are within their projections (which must be extremly low), and it is a "vital new crossing". New it may be, vital it certainly is not.
 
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