As if the Olympic ticketing policy makers were sitting one day around their 5 interlinked ring table, deciding on how to implement the ticketing policy when suddenly one pipes up: "Hang on, lads. What about women who have become pregnant between being allocated their ticket and attending, giving birth a matter of weeks before their event, and wish to breastfeed their newborn baby in accordance with WHO guidelines? Shall we write a clause into the policy for this eventuality?" "Good thinking there, Hans. It can go under the "Actions on a ticket holder's sister in law suffering a sudden bereavement in the family up to one week before the ticket holders event, with the ticket holder taking temporary guardianship of his/her niece/nephew over the validity period of the ticket holders ticket and it would be churlish to say no in the face of a bereavement" clause.
"Or we can just suggest every attendee needs a ticket. It may inconvenience a few people who succumb to fairly unlikely scenarios, but on the whole it would cut down on small print being the length of Eamonn Holmes' Treatise on the Pies of Wigan - Unabridged Version?"
"What about ticket holders gaining a sense of f*cking perspective?"
"I like that one."
"Thanks, Lord Coe."