In which case...do we necessarily need to do anything? The capacity is there and people are deliberately choosing the discomfort. Why I have no idea. Is it because they don't know the Northern services are quieter? Could something I've proposed many times, putting loading information on the Journey Planner like the Swiss do, help to solve this?
Another thing I certainly do is look at the train formation/loadings information LNR publish - and avoid 4-car sets like the plague. But is that information widely available enough, and is it clear enough?
I saw a similar thing a few weeks ago - Preston to Manchester Airport - there was a 3-car TPE (rammed to the rafters) followed by a 4-car Northern 156, which admittedly wasn't as posh but gave everyone a unit of seating (pair of airlines or table) each. But we don't really inform people of this. I know a train in the platform is worth 2 on the board, but now some stations have reservation information displayed could we extend that to a simple red, amber and green on projected loading? And on trains like the Thameslink 700s with counting equipment installed, extend it to *actual* loading?