As you say it was not from been all extra nice and sweet all the time, but it also helps if you can have a good legal team behind you, as in the case of the West Coast Franchise mess where the legal team was wheeled out to put the Virgin case.
Cheap publicity for his brand of Virgin, but just how much of it does he actually own? and I often wonder what the partners who trade under the Virgin brand think about what he says.
Its the usual make a comment and retreat, if he,s so good then he should offer his services ( free of charge) to assist and help solve the problems.
I don't think anyone but SRB knows what his percentage stakes are in the various Virgin group companies. Like him or loathe him he is a very shrewd businessman who absolutely thrives on good PR. He has been playing the blame game for years to advance his cause. I remember the spat he had with British Airways over the 'dirty tricks' campaign and the way he tried to distance himself over the Virgin Galactic crash.
These are the attributes that make him the Marmite person he is and for the record, I can't stand Marmite.