... but I can't see a £26.50 return from London to Liverpool shown in the attached LM advert. All sources show £28 for the OPR, though it was £26.50 in the summer. Has the price gone up recently and the ad not been updated?
A quick bit of checking shows that the price increased with the launch of NFM13 on 2nd September. Naughty London Midland!
I don't have the time to check atm however iirc WMPTE fares are revised at the September fares round each year and past experience have indicated that LM do revise some of their own fares at that time of the year instead of January.
LM tend to put their LM only fares up in May and September but not January, putting out a load of PR manure about how wonderful they are in January, but failing to mention that it is only to work the strategy of using those "frozen" fares to balance the "fares basket" so they can put the biggest rises possible on home counties seasons...This year (as I think it was last year too) it's as well as January but apparently we won't mind because their Trent Valley trains are speeding up and are bypassing Northampton.
Fair play to LM, I got a reply to my email the next day, and if you bring up that ad now it's been fixed. Although it's going up again in January... (to £29.00).
Which is almost a 10% rise since last year. Bet they won't mention that in their publicity. Fair play?
Maybe they charge you £26.50 to walk up to London![]()
Shouldn't give them ideas really.
Passengers travelling Off-Peak would, of course, buy a Day Travelcard, which is increasing from £8.50 to £8.90 (4.7%).
LM tend to put their LM only fares up in May and September but not January, putting out a load of PR manure about how wonderful they are in January, but failing to mention that it is only to work the strategy of using those "frozen" fares to balance the "fares basket" so they can put the biggest rises possible on home counties seasons...
But then headlines like "Off-Peak Return from Birmingham to London with Chiltern Railways frozen" don't sell papers, unlike "Rail fares to soar by up to 17%". :roll: