modernrail
Established Member
- Joined
- 26 Jul 2015
- Messages
- 1,462
Indeed - it was a franchise that was profitable, just not sufficiently so to cover the
Whilst it is true thatPlenty of us do useful work, generating cash and taxes, without needing to travel at all.
So do I. I also note that this was a vehicle that was being used way below its potential, needed additional staff to serve it, and made a very questionable return. On a capacity constrained railway, it is something of a luxury
The assumption that LNER are a monopoly is false - they have competition on and off the rails. Fares have been held down by the existence of those competitors.
They will have a lot of data on both loadings and yields, and will have experts using that to optimise revenue - which is what government is (and has for a long time) been instructing them to do. Virgin East Coast collapsed because they couldn't pay the dividends that the government demanded - not because they couldn't cover their operating costs.
Very simply, if they sell a ticket for £50 today and sell 100 of them, they get £5000. If they reduce the price to £45, they need to sell an extra 12 tickets to earn the same income. If they put the fare up to £75, and lose only 10 customers, their revenue increases by £1750 - 35%.
The experiment they've been running in real time has been a demonstration of this at work. And, taking this sample of 1, what they've found is that as I won't buy a season (no need), I (or, in reality, my employer) will tolerate a significant price increase without telling them where to stick it.
We might hate it, we might think it really bad policy for any number of reasons, but the numbers tell us something really clear about why operators are making these choices.
As far as I am aware, Virgin bid in that premium. So it was an overbidding problem rather than them being held to a Government set revenue amount. It was only set because Virgin set it, and you can’t have companies overbidding premiums without consequences, as it would undermine the whole system and gives rise to legal issues in the procurement/opens the public body up to challenge. That was my understanding anyway.Indeed - it was a franchise that was profitable, just not sufficiently so to cover the premiums.
Was the premium actually set by the Government?