I worked in management for 25 years. When I started it was virtually impossible to be openly gay in most working environments. For gay people that has changed a lot, for trans people it can still be quite difficult.
What SWR are doing here is a simple and effective way to demonstrate that they are an employer that embraces diversity and inclusion. Look at the picture in #1: the train livery is for and about the people in the picture, and their colleagues, both present and future.
Customers will benefit, because SWR as an employer needs to recruit and retain staff from the widest possible talent pool. Most of those employees, present and future, are going to be millenials and genzees, not grumpy old boomers. Some of them are going to need reassurance that SWR is a safe and welcoming place to work, and that's who SWR are aiming at with this message.
There are three reasons that make this a particularly good time for SWR to be doing this:
- they are hopefully coming to the end of a period of difficult industrial relations, and this is part of engaging with existing staff and rebuilding morale
- demographic changes mean that the employment market is very tight and this event, by demonstrating that SWR is an employer that embraces diversity and inclusion, will have a positive impact on recruitment and retention
- the recent Casey Report on the Metropolitan Police has shone a spotlight on what it is like in an institution that does not embrace diversity and inclusion, and every sane employer is going to want to differentiate themselves from that.