Having recently seen a photo of a class 810 interior, I realise that EMR's design consultants have fallen into what I think is the deluded trap of trying to use corporate colours for everything!
To my mind, the decor needs of the interior of a train are quite distinct from those of the train exterior. Inside, you want the passenger to feel good about their journey. That means the interior decor should be muted but cheerful. If it's absolutely vital to remind them of the TOC, then use logos, and choose the actual colours for seating and walls in the same way as in interior designer would for a building.
EMR's corporate colours are especially dreary, but on the outside of their trains they do provide an instant reminder of who is running the service.
Other TOCs have gone mad with the total corporate look too. Why this obsession?
To my mind, the decor needs of the interior of a train are quite distinct from those of the train exterior. Inside, you want the passenger to feel good about their journey. That means the interior decor should be muted but cheerful. If it's absolutely vital to remind them of the TOC, then use logos, and choose the actual colours for seating and walls in the same way as in interior designer would for a building.
EMR's corporate colours are especially dreary, but on the outside of their trains they do provide an instant reminder of who is running the service.
Other TOCs have gone mad with the total corporate look too. Why this obsession?
