Hornby sells Scalextric for £20m

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Hornby steers sale of near 70-year-old toy brand Scalextric for £20m

Hornby has agreed to sell iconic slot car brand Scalextric to Purbeck Capital Partners for £20m, using the proceeds to cut debt and refocus on core brands including Airfix and model railways.

bmmagazine.co.uk

The Margate-based toy maker has struck a deal with family-owned investment vehicle Purbeck Capital Partners, which will acquire Scalextric and its associated intellectual property through a newly formed holding company, Scalextric Motorsports.
Scalextric was first introduced in 1957 by inventor Fred Francis and quickly became a staple of British toy cupboards, allowing families to race miniature cars around electric tracks at home. Production was later moved to Hornby’s Margate factory, where the brand became synonymous with hands-on motorsport fun for generations.