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GBR brand & National / Regional identity ?

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HighlandStorm

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Apologies for another GBR thread!*

There’s been plenty speculative discussion on GBR, and the impact or not on Scotland and Wales, and indeed how GBR as a ‘single guiding mind’ fits with further devolution within England. Also noted the recurring theme that the RA2 signage needs a splash of colour!


Nairn.png

With that in mind I’ve had a brief play around combining elements of the ScotRail brand guidelines with Network Rails wayfinding guide!

It consists of a simplified interpretation of the ‘SpotRail’ Saltire element and a slightly thickened RA2 font for ScotRail.

So, I’d be interested in peoples thoughts and concepts of how other national or regional brand identity could be incorporated in a GBR style that gives an overall feel without extinguishing said identities.

* - I know there’s a ton of threads on GBR branding / style / livery / signs etc, but this doesn’t really fit the livery threads or the station rebranding one as it’s speculative!


direction.png direction-ra2-arrows.png
 
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Bletchleyite

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20 Oct 2014
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I definitely think adding a colour flash to the bottom of the white RA2 signage enhances the look significantly. It's a shame Wales used red already, otherwise red for England, blue for Scotland and green for Wales would make a lot of sense.
 
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