Given it is almost certain that sales of Annual Gold Cards will be significantly diminished post-Covid (with a shift to more flexible/remote working), what is the future of the Annual Gold Card?
It's historic purpose is to encourage discretional off-peak travel from people who already hold annual season tickets, and thus generate revenue. This is likely to be very significantly diminshed.
What are we likely to see to replace this lost revenue opportunity? An expanded Network Railcard area, perhaps?
It's historic purpose is to encourage discretional off-peak travel from people who already hold annual season tickets, and thus generate revenue. This is likely to be very significantly diminshed.
What are we likely to see to replace this lost revenue opportunity? An expanded Network Railcard area, perhaps?