Old Yard Dog
Established Member
- Joined
- 21 Aug 2011
- Messages
- 1,823
Online programmes - the beginning of the end?
English football supporters are very attached to their programmes. Issues are produced for all games down to the lowest levels of the football pyramid. Even pre-season friendlies.
Last week, Bradford didn't have a midweek game so I bought a Spirit of Scotland 4 in 8 ticket to grice the many lines I still needed in the central belt and borders. But the only football match on while I was there was the dead rubber betwwen Livingston and Inverness Caledonian Thistle.
I arrived in good time using the 800 bus from West Calder, the connections from Livingston North or South being a mess. The area around the ground was almost deserted with not a sign of programme sellers. When I asked at the turnstiles where they were, I was told that they were online and they don't print them any more. You had to download them to your phone, but at least they were free. Well I tried but gave up after an hour as the 23 MB file hadn't finished downloading and the print was, in any case, too small to read. Nobody else in the ground seemed to be reading their phones either.
Now the Scots historically have been much less precious about their programmes than the English (but not as bad as the Belgians, Hungarians or Italians). Indeed in the 1960's I remember even big clubs like Kilmarnock didn't do programmes which horrified me. At the time, over half the clubs in the Bradford Cricket League sold scorecards.
So is this the beginning of the end for the traditional programme? The first club I heard of doing online-only issues was North Wales Crusaders RLFC in 2017. But I never thought it would happen in football.
Once I had calmed down and stopped cursing tight fisted Scots under my breath, I started to think through the consequences. I have been watching 50-60 games a season for 50 years and probably have about 3000 programmes scattered about the house. I have run out of places to put them. I hate the huge issues produced at Premier and Football League games with pages of adverts and drivel I don't want to read about but feel I have to. I have now decided to ignore pen pictures, match reports, banal tweets, community news and anything to do with the U16s, U17s, U18s etc and the women. For a few years, I used to produce an off beat column for the Bradford programme until I got castigated online by a Stalybridge fan who objected to my piece on Domestic Football in Pakistan.
So the decision I had to make was whether or not to print out the Livingston pdf when I got home. In the end it was quite easy. The page size isn't A4 and it simply isn't worth the cost of printing 43 pages in full colour,
half of which are adverts. And the pile would take up two or three times the space of a conventional programme. So its just going to live on my PC.
The danger is, of course, that this trend will spread to England and, if interest isn't great, clubs will eventually stop bothering doing anything. Curzon Ashton couldn't be arsed producing a programme when the played there in January and weren't in the least bit apologetic. It was indeed hard work getting them to print out a few team sheets.
https://drive.google.com/file/d/1ZSFKvCyIYzGsEcWgmZFr2QYI5EOdcRGm/view
English football supporters are very attached to their programmes. Issues are produced for all games down to the lowest levels of the football pyramid. Even pre-season friendlies.
Last week, Bradford didn't have a midweek game so I bought a Spirit of Scotland 4 in 8 ticket to grice the many lines I still needed in the central belt and borders. But the only football match on while I was there was the dead rubber betwwen Livingston and Inverness Caledonian Thistle.
I arrived in good time using the 800 bus from West Calder, the connections from Livingston North or South being a mess. The area around the ground was almost deserted with not a sign of programme sellers. When I asked at the turnstiles where they were, I was told that they were online and they don't print them any more. You had to download them to your phone, but at least they were free. Well I tried but gave up after an hour as the 23 MB file hadn't finished downloading and the print was, in any case, too small to read. Nobody else in the ground seemed to be reading their phones either.
Now the Scots historically have been much less precious about their programmes than the English (but not as bad as the Belgians, Hungarians or Italians). Indeed in the 1960's I remember even big clubs like Kilmarnock didn't do programmes which horrified me. At the time, over half the clubs in the Bradford Cricket League sold scorecards.
So is this the beginning of the end for the traditional programme? The first club I heard of doing online-only issues was North Wales Crusaders RLFC in 2017. But I never thought it would happen in football.
Once I had calmed down and stopped cursing tight fisted Scots under my breath, I started to think through the consequences. I have been watching 50-60 games a season for 50 years and probably have about 3000 programmes scattered about the house. I have run out of places to put them. I hate the huge issues produced at Premier and Football League games with pages of adverts and drivel I don't want to read about but feel I have to. I have now decided to ignore pen pictures, match reports, banal tweets, community news and anything to do with the U16s, U17s, U18s etc and the women. For a few years, I used to produce an off beat column for the Bradford programme until I got castigated online by a Stalybridge fan who objected to my piece on Domestic Football in Pakistan.
So the decision I had to make was whether or not to print out the Livingston pdf when I got home. In the end it was quite easy. The page size isn't A4 and it simply isn't worth the cost of printing 43 pages in full colour,
half of which are adverts. And the pile would take up two or three times the space of a conventional programme. So its just going to live on my PC.
The danger is, of course, that this trend will spread to England and, if interest isn't great, clubs will eventually stop bothering doing anything. Curzon Ashton couldn't be arsed producing a programme when the played there in January and weren't in the least bit apologetic. It was indeed hard work getting them to print out a few team sheets.
https://drive.google.com/file/d/1ZSFKvCyIYzGsEcWgmZFr2QYI5EOdcRGm/view