FTR, Greyhound and several other innovations suffered from a typical First problem that they were released to much fanfare and looked like they could have potential but ultimately were flawed and the company got bored with them after a while and stopped given them the attention to detail they needed and stopped focusing on the nuts and bolts of the service and everything felt neglected
Good point.
Some innovations work, some don't. Stagecoach's "TaxiBus" seemed like a good idea at the time, but didn't last. The highly respected Lothian Buses have tried things that didn't work (e.g. "demand responsive" services to Edinburgh Airport).
But with First, there's always a suspicion that they don't give innovations long enough (hence "ftr" being launched with huge fanfare on routes then cutback then removed from that area). Too many things are over-hyped and under-thought.
There's also the problem that they seem to think too much about the flagship routes with little consideration for what those vehicles are going to be able to move onto after five years (once the flagship routes are due for an update). So you have a number of low floor DDA-complaint B10BLAs parked up, rotting at the back of garages whilst First waited for a certain percentage of depreciation to kick in, before they could justify scrapping them, whilst other services nearby were run with high floor "unaccessible" vehicles.
I can see the logic in the approach of "we don't sell vehicles to other operators", but if you do that then you have to make sure that (a) your vehicles are designed to last at least fifteen years and (b) you give them a good mid-life overhaul. First though... they order shiny toys for flagship routes, then don't have a "Plan B" for them once the lustre wears off, so are left with a stockpile of redundant vehicles that aren't that old, whilst other (conventional) buses are sweated into teenage years without a proper refurb. We've had R-reg B10BLEs running around Sheffield with the old red/yellow "Mainline" seat covers many many years after Barbie seats became the norm.
Contrast the situation in London over the years. Stagecoach are smart enough to lease buses for the capital, so that tender wins/ losses (which can mean an influx of dozens of vehicles at a time) are separate to the "provincial" vehicle recruitment. Tameside (Manchester) gets the new buses that Manchester needs, instead of being dependent upon tenders in Thames-side (London). Whereas First (
when they had London operations) took the approach of ordering virtually nothing for potentially profitable places like Sheffield, just cascading Marshall bodied Darts and knackered Tridents out to the "provinces" as hand-me-downs.
Actually, talking of new buses, there's another thing. Stagecoach are good at keeping a regular supply of new buses to "secondary" areas like Barnsley - areas that may not be as profitable as the big city stuff (Manchester, Newcastle etc) but it keeps local fleets up to date and it maintains a relatively consistent approach across the UK. First, on the other hand, seem to take the approach of "we'll order a hundred buses for Leeds one year, then a hundred buses for Glasgow a couple of years later, then a hundred buses for Bristol a couple of years after that, and the other areas can make do with cascades from these operations". Here in Sheffield, we got fifty B7Ls after the 2002 Commonwealth Games, but then virtually nothing for five years... then maybe fifty Geminis... then five years of famine... then the Streetlites turned up in large number... now we are back to meagre rations (whilst retaining our BLEs). That's not how to run a business.
It's a tough market out there, and (like a number of other companies in the corporate era) First have been saddled with huge debts, but there should be some success stories for First - the only way that they seem to "win" nowadays is when they find a local Council / Authority/ PTE with a huge budget to spend on bus improvements (Bristol Metrobus, Bus 18 in Leeds... the clean air in Glasgow). There's very little innovation or success coming from First themselves - if a bit of local Government aren't paying the bill then they don't seem to be assertive enough to challenge improvements off their own bat.
In contrast, Stagecoach's Barnsley operations (not a big place, a town that's seen it's share of economic downturns over the years...) has had a number of commercial innovations in recent years. It can sustain a night bus (unlike the university city of Sheffield). There's a new hourly coach service to Leeds. There's a half hourly express down the M1 to Meadowhall at weekends (and school holidays). None of this relied upon grandiose mega-plans funded by local government - they've just carefully added to the existing services and tried to find new markets. If you can innovate in a town like Barnsley (where recession seems a way of life) then why can't First innovate in larger places?