I couldn't agree more from local experience in the East. In fairness these are problems that First inherited, along with the other local majors. But that was decades ago. The difference is that the rest deal with them, First haven't.
I would go so far as to suggest that the main problems aren't money. (Though of course we can argue that money is at the root of everything, and you can buy a solution to everything if you have enough money, but none of us ever do). The main problems are lack of communication, not to the customers but within the company: the traffic division are doing one thing, the planning division another and the depots (let alone the drivers) are confused and overwhelmed. Good staff on the ground leave, out of sheer frustration (and the passengers give up when they can, and the sensible ones, they think, never even try). Passengers complain all the time about not being picked up, being given wrong and conflicting information, buses that don't park near the kerb when there is no excuse not to and other examples of poor driving, and drivers who are rude and unhelpful - these things matter, and aren't about the lack of capital. And you can never be sure what is going to turn up, even if it does, while peak routes get crammed at the same time as empty larger buses try to negotiate country lanes and narrow residential roads. Where First have taken over a contract service, the quality of service deteriorates noticeably (but not the other way around, so it isn't the consequence of the tender process which is always blamed). Urban routes, badly affected by congestion, are written in aspec to meet the needs of the 1950s whilst the other majors have adapted. I suspect that here First could cut their PVR by 50% and provide a better (and more profitable) service. Instead it looks like someone tried to create a mini London Transport DLO without the resources, and totally predictably ended up with chaos. And now we're stuck with it; there seems to be no evidence of priorities, everyone gets the bargain basement service (except with the fares, which are premium, though they are not alone in that). So there seems to be a single answer to everything: more buses, (more contracts and subsidies - yum), perhaps "to shut them up" it seems, and to hell with the consequences on reliability and morale if the services are just running too hot - just constantly tinker with the timetables, a minute or two here and there. It all keeps the bureaucracy employed. And, I suppose, we don't have any of these magicians . . . "names" in the industry, to hand to wave their magic wand.
People say these are just local OpCo issues. Yes; but shouldn't the national operation exercise oversight of the OpCos, and the other nationals are cutting bureaucracy. What about First? I admit I was surprised when Giles Fearnely turned up and made the announcement of a route service improvement at a local Bus Users Group meeting. Why do that? I don't get the relationship between the OpCos and the centre at First.
I suspect that, not inadvertently, a local respected ex MD who now runs his own company, hit the nail on the head when accepting a presentation award "we don't have the bureaucracy". Who are busy looking after themselves; whatever the magicians say, the staff complain or the passengers need. Sorry too but it seems that First fans suffer from the First disease, a blame culture to always make an excuse instead of trying to ease or find a way round the problem. Lack of capital is the easiest excuse in the book, it absolves you from the responsibility for anything. This is a rant, but I'm sick and tired of being told what a bright future First have, or that they "could be" great. I have no doubt those who say it believe it. But where is the evidence?