The one obvious problem with the claim a refund afterwards model is how do you ensure that the refund is not being claimed by someone who is not the passenger and just happens to have a railcard?
I'm interested to know how to get around that.
Also, please don't give me the "it's good customer services, M&S don't treat their customers like that" argument.
The bottom line is that my TOC (I'm not talking for any other) spends a lot of time and money in training staff in Customer Service.
I consider part of that customer service as ensuring that all passengers have paid the correct fare for the journey they are making. It's poor customer service to make the law abiding pay more than those who decide "You have to try it on". Rail travel is a two way contract. Nobody is forced onto a train. I will stand by this statement. There are alternatives, be they bus, car, walk, or not travel at all.
Please consider, when a train is over a certain length of time late, the TOC will refund the passenger, as the railway has not complied with it's side of the bargain. If a passenger is unable to finish their journey within a certain time-scale, or because a train is unable to run within a certain time-scale or last connections are missed, then the railway will taxi the passenger at no extra charge to them, even if it means someone on a £12 Advanced ticket making a taxi journey that costs the TOC over £100. (Ryanair would just give them back the £12 and say you are on your own). These are things the railway does which it has to as part of their contract. I believe that it is right that they do.
The contract with rail-cards is that to have the discount, the rail-card has to be carried. If it is not carried, then the passenger is liable for a new ticket. That is the agreement. If anyone considers it unfair, it's easy, don't buy railcard discounted tickets.
I'll see up to a thousand plus intercity tickets every day. I'll sell maybe two dozen, of which about 10-15 may be because of ticket irregularities. I think that this goes some way to proving that the vast majority of people manage to travel on the correct ticket, despite our supposedly "complicated" system - Why is this is never mentioned by posters who say the system is unfair?
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By the way, my personal view is that incorrect Advanced and missing rail-card tickets found on-train should be excessed up to the ticket that is valid for that train, and an automatic £10 supplement per ticket added as their "learning curve".
If a UPFN has to be issued, then for the full amount.
However, that's not the rules with them.