FAO: 18-49 Yr olds

[monkey]

Hi guys,

This is a little off topic I guess it doesn't realy involve trains, but I'm doing a new design project on a soon to be launched lunchtime food chain, and need to do some market research, and needed somewhere with fairly wide age pool, to answer my questionaire, as most people I know are only around 18-24 yrs old. so if your between 18-49, particularly if you're within 18-34 bracket and if you live in scotland (although if your not, your answers are welcome too) then please answer my questionaire.

https://spreadsheets.google.com/viewform?formkey=dG5iMGtwX0dVMDZXekVQTEgtbHBJX2c6MQ

and anyway one of these could end up in train staion near you, so best to have an input into it then! anyway apologies if this is against the rules or anything... just thought it be good place to get good range of ages.

Thanks

 

[Dai.]

Hiya.

I've done the survey but I am a bit confused by the questions asked. You seem to ask about what the companies stand for not how they look.

If you are doing a design project on the food chain you should be asking about the competitions images, how they promote, what colours attract customers, do they want it to be light or dark. I feel with the questions you're asking you're just going to end up with a bunch of logos from different food chains that have no real connection, they just provide the same service as you.

 

[monkey]

^^I appreciate the feedback on the questionaire, but their is reasoning for the questions, which is to evaluate consumers perception of the existing companies. How they percieve that company is down to how they style themselves - so when creating something new, you have to be aware of how the consumer percieves something existing, to successfully create something new that is attractive..

 

[CarterUSM]

I've happily filled the survey out for you, though i'm not sure if asking people to draw a logo is conducive to the results, it seems a little like hassle, and could perhaps induce people to just click the “no“ box for that particular option. Apologies for this negative feedback though, and i do hope it isn't the case!

 

[monkey]

^^don't worry its good and valid point, you're not the first one to say about the drawing - its probs not ideal for an internet survey - perhaps better served by doing it in person, I'm gonna do this on the streets of Edinburgh, so it might be more conductive in that setting... but I'm hoping for some goodwill for the net one...
--- old post above --- --- new post below ---
...oh and if anyone else has any feedback to improve the survey before I take it to the streets, it be actually really helpful!

 

[Peter Mugridge]

Monkey, if you just go out on the streets and start interviewing people then unless you are registered with the Market Research Society or one of the other recognised organisations you might find you have a spot of bother with the authorities...

It would be far better to contract this to a market research company; for a relatively straightforward survey it probably won't cost as much as you might think, especially if it could be "piggybacked" onto what is known as an "Omnibus" type survey.

I have a few connections; feel free to PM me if you would like to be put in touch with them.

 

[Tom B]

As someone who knows too much about too many surveys, I think it's slightly confusing - you're asked to name some (ie >1) companies you might go to - so I put down say "Cooplands, Pret, Greggs" - then I'm asked to draw the logo and say what they stand for - but for which one? Confusing; and if all, people get slightly irky if you ask them the same question about several different things.

Peter's point re: the MRS holds true too.

 

[imagination]

Can't answer the first question as I'm gluten intolerant so I wouldn't get a sandwich (I'm yet to find a single place in the world that sells ready made sandwiches with gluten free bread).

As the other questions depend on q1 I can't answer the survey.

 

[monkey]

...ah thanks for the responses and feedback guys.

Monkey, if you just go out on the streets and start interviewing people then unless you are registered with the Market Research Society or one of the other recognised organisations you might find you have a spot of bother with the authorities...

It would be far better to contract this to a market research company; for a relatively straightforward survey it probably won't cost as much as you might think, especially if it could be "piggybacked" onto what is known as an "Omnibus" type survey.

I have a few connections; feel free to PM me if you would like to be put in touch with them.

^^really? I never thought you need permission to ask people questionaires, its positioning technique used by graphic design companies, which I learned about from some case studies, where they actually went out and did this (funnily enough for dutch transport company, out on the streets of dutch cities), and I thought it would be useful employing it here. I'm a student though not being paid a lot for this, and I don't think I'd really be able to afford to contract to market research company...

As someone who knows too much about too many surveys, I think it's slightly confusing - you're asked to name some (ie >1) companies you might go to - so I put down say "Cooplands, Pret, Greggs" - then I'm asked to draw the logo and say what they stand for - but for which one? Confusing; and if all, people get slightly irky if you ask them the same question about several different things.

Peter's point re: the MRS holds true too.

^^yeah, some other people who have done the survey have have said its badly worded, so I'm gonna try and make it easiar to understand...

 

[Peter Mugridge]

Yes, Monkey, really I'm afraid!

Market research interviewers have to be registered with the MRS because they need to prove they have been trained to the required standard; it is extremely important that interviewers follow strict procedures partly for consistency of results and partly because it is all to easy to inadvertently ask a leading question which can slew the results quite badly.

There is also the very big factor that the public need to be re-assured that they are taking part in a genuine survey; there are far too many idiots out there who pretend to be doing a survey when they are in fact trying to sell something. Or, worse, gather names and addresses for purposes other than validating a survey.

Correct procedure is that names and addresses are never related to the answers given; once a respondent has been recruited they are given a code number which appears on the fieldwork questionnaire. The recruitment page must, by law ( the Data Protection Act applies ), be kept separate from the fieldwork. When the survey is finished, the recruitment page and the fieldwork must be filed in separate locations. Only if a quality control check is being made will the code number be matched up, and then only for the purpose of verifying with the respondent that the interview was carried out correctly.

Results are only ever aggregated - they must never be tracable back to a given respondent or group of respondents.

And to ensure that the analysis is correctly carried out there will be quotas for the interviews which are based on the ONS population data which derives from the census. This means that a certain number of males must be interviewed, a certain number of females, how many in which age group and which social class... how complex the demographics and quotas get depends on what exactly the survey is about.

this, incidentally, is why when you get stopped in the street by an interviewer they will sometimes dismiss you after just a couple of questions about your age and social class - you're out of the required quota.

Fortunately the sort of survey you are thinking of would be at the simpler end of the scale, but by taking my advice and booking space on an "Omnibus" type survey ( that means a regular ad-hoc multi-client survey in case you were wondering! ) you would get huge accuracy for less of an outlay because the demographics and quota costs are spread over all the clients on the particular run in question, and the results include the full weighting.

And getting back to the MRS registration... when an interviewer is active in a given area, they should first advise the local police station of the fact, what they will be asking people about, how long they expect to be there and show their ID card to prove they are genuine ( the details will be noted for the front desk receptionists and the Duty Sergeant ); this way when people ring the police to say there is someone asking personal questions in the street ( and believe me, people WILL ring the police! ) the police will know not to worry and can confirm it's a genuine interviewer.

So if they get calls and don't have knowledge of a verified interviewer being active in the area... Watch out!

 

[Deerfold]

Can't answer the first question as I'm gluten intolerant so I wouldn't get a sandwich (I'm yet to find a single place in the world that sells ready made sandwiches with gluten free bread).

As the other questions depend on q1 I can't answer the survey.

"Fresh" do these: http://www.freshnaturallyorganic.co.uk/index.php?page_id=3&prd_category=2

Now you just have to work out where stocks them. I picked one of the wheat free vegan ones from a London supermarket - I think it was a Sainsbury's.

 

[Heinz57]

Unfortinatly I couldn't complete the survery.

Because whenever I go somewhere and have a sandwich or cob (roll, butty or bap to you non-Derbyshire folk) I visit a small indapendant sandwich bar just around the corner from Uni. They do cobs (Roll, butty or bap) and bagauettes in a large variety of flavours (I think there must be about 20 odd on the list), or your own that isn't on the menu (but of course the ingredients are, like a plain ham) on either 'white' or 'brown' on the menu they also have about 7 toasties and a 'hot' menu with about 10 - 15 varieties on there (again on 'white' or 'brown'). They also do jacket potatos and salad boxes.

All is made freshly infront of your eyes.

If I don't go there (Which is very rare) its either pre-packaged sandwiches from the campus shop (I do belive these are deliverd in fresh each morning) or the chippy around the corner