Eurostar - New Look and Plans

[Masbroughlad]

Just caught this. Think the new logo may grow on me! The new proposed routes sound good:

http://www.railnews.co.uk/news/general/2011/03/29-new-look-eurostar-as-international.html

 

[monkey]

^^as professional graphic designer specialising in identity design, I'm horrified. terrible...

 

[wibble]

It looks quite similar to the TGV logo!

 

[LexyBoy]

^^as professional graphic designer specialising in identity design, I'm horrified. terrible...

Seconded. Though I like the new font and the deeper blue replacing the rather faded looking blue background of the old logo. The squiggly "e" thing though... very 90's, and not nearly as neat as the old "≡*"

Were they trying to make the logo look like the TGV logo? Interesting choice if so, after the much-mocked rebranding of the TGV operation.
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It looks quite similar to the TGV logo!

Haha, snap! Though I couldn't make it look like anything amusing (nothing clean at least).

 

[monkey]

...well I wasn't fan of the old one, but it was passable. the new one just looks cheap - and it's meant to be the premier cross-channel rail service, hardly fittiing...

edit: and that tgv logo is truly horrific, don't understand why we can't have something sophisticated and simple liek SJ's logo in sweden...

 

[WatcherZero]

Beat you by six hours but meh...

Eurostar has had a party at the Marriott hotel at St Pancras to reveal a new logo to celebrate its future new routes, the new livery will appear on trains from 1st April and its website from 5th April.

There will be new menu for Business Premier class passengers from April 14th, from May Premium passengers will be able to turn up and guarenteed access to a train of their choice despite their original reservation time. Finally this summer they will launch iPhone and Android mobile apps that allow you to book tickets.

 

[Aictos]

I think it actually looks smart, certainly a move in the right direction.

 

[stut]

It looks faintly like an elephant. Hopefully not a white one...

 

[WatcherZero]

I think it looks like a business airline logo, I thought the previous one looked too much like a freight or shipping company logo.

 

[Captain Chaos]

It looks very pretty. But that's about it.

Where is the company identity? It looks instantly forgettable and I quite simply don't get it. It's just an e with a wavy line drawn through the middle. A 3-year old could have done the same. Also where has the * gone?

 

[gordonthemoron]

it's not very good, but the previous one wasn't either, also TGV & Thalys have rubbish logos

 

[WatcherZero]

Its a rail ine coming out of the tunnel? Didnt you see that?

 

[Rhydgaled]

They could have at least dropped the E at the begining of EUROSTAR to make the e of the logo the first letter of the word. I've alwasy liked the Eurostar livery on their trains at the moment, very smart it was. Perhaps it's time to buy a Hornby Eurostar 6-vehicle set as a momento of the original livery.

 

[Aictos]

Am I the only person happy with the change!

 

[transportphoto]

Am I the only person happy with the change!

No, I actually quite like it!

 

[williamn]

I think the old one looks more contemporary than the new one!

 

[CliveJones]

I like it!

 

[me123]

I really like it, and I'm glad to see that they're seriously thinking of expanding the number of routes available from St Pancras. However, options will need to be sensibly priced if it's going to work. Unlike Paris and Brussels, it's probably going to be slower by train than it is by plane, so it will be a challenge to attract loyal airline customers onto the rails. That said, good luck to them. I really hope it goes well.

 

[Malderon]

I actually really like the new logo, although I didnt like the livery of the new Siemens stock when it was shown off.

I'm actually yet to travel on Eurostar sadly but I'm looking forward to new destinations as it always seems such a shame to have to spend such a long time in an airport plus transfer time for a few hundred miles of flight (if that)

 

[ukrob]

Its a rail ine coming out of the tunnel? Didnt you see that?

First thing I saw was that.

It looks good to me.

 

[LE Greys]

I'm sure I echo many others when I ask, what's wrong with the old logo?

Still, the Geneva route is excellent news for me, very useful.

 

[Dai.]

^^as professional graphic designer specialising in identity design, I'm horrified. terrible...

Being from the same "field" - I have to disagree monkey! Compared to the old logo (as corporate identities should be). The new logo looks and feels modern, looks metallic and will give you a sense of security.

 

[CliveJones]

Being from the same "field" - I have to disagree monkey! Compared to the old logo (as corporate identities should be). The new logo looks and feels modern, looks metallic and will give you a sense of security.

It gave me the sense of a big licky tongue. You know a bit like when a loony-toon sees a beautiful woman (or rabbit, or duck etc).

 

[Dai.]

It gave me the sense of a big licky tongue. You know a bit like when a loony-toon sees a beautiful woman (or rabbit, or duck etc).

But here is the key question: Will you recognise and remember it?

 

[WestCoast]

I find with logos and branding, unless it's really dire then it's a matter of personal taste whether one likes it or not.

I actually quite like it because it resembles a sort of "Business Class" airline style, which has been mentioned.

 

[asylumxl]

Pretty sure the metallic look is a preset "Style" in Photoshop, and has been since PS7.

It looks a bit 1980s to me, but it's personal preference.

 

[monkey]

...yeah it just looks out of date, and decidedly vacant, like they had nothing to say about the service. I think it would have been better to at least just take the old logo and tweak it... if not go for completely new design...

 

[route:oxford]

"Steel speculum penetrating sphincter"

 

[Drsatan]

I'm undecided on the logo. The logo is clearly controversial, which I think is a good thing because it will stimulate public debate about Eurostar and get people to notice their new services; I've seen on this forum that the logo has already divided opinion. For me, it's rather like the London 2012 logo (which I think is absolutely awful) - that logo caught people's attention and stimulate the public consciousness about the Olympics.

Anyway, news of new services is always good news. Running to Cologne will capture the business market, and it makes sense to operate trains there now given that the Liege - Aachen high speed line is IMO open now.

 

[starrymarkb]

One article on it does show the brand design, and the pictogram for ladies toilet is a bit unfortunate...

The logo reminds me of the current TGV logo...