A lot of the problems with Crosscountry do boil down the poor design of the Voyagers:
The first class offering is shockingly poor for an Intercity operator, especially when you consider the extent of the XC network. This is no doubt due to the lack of facilities on a Voyager for preparing proper meals, or for storing any reasonable amount of food or drink.
The shop has been removed since Virgin days because the space is desperately needed for storing luggage, relieving the well recognised issue on Voyagers of passengers and luggage alike sharing saloon space. This has removed what should be an important feature on an Intercity train, the ability to purchase drinks and snacks during a long journey.
The Voyagers are far too short for the service they operate which previously witnessed seven carriage trains (On a good day when there werent stock issues admittedly). Yes the service frequency has been dramatically increased, but it should have been easily recognised that increasing the frequency would lead to increased passenger numbers at a time when the railways should be planning for growth at any rate.
Theres surely no need for that many disabled toilets when theres so few carriages in each train to fit seats into. Plus, through a bit of catastrophically bad design, the toilets stink.
So yes, unfortunately, a lot of Crosscountrys perceived woes boil down to the inadequacies of the trains they operate.
However I will also say that Arrivas approach to the Crosscountry franchise appears to be very lacklustre, with no interest in providing a good quality service or doing anything above the bare minimum required of them. Virgin were always going to be a tough act to follow in terms of service presentation thanks in no small part to their highly developed talents with PR and spin, but Arriva have done themselves no favours by letting the franchise go stale as it were.
On the other hand, as I do not wish to be all negative overall despite that being the nature of the thread, I do like the fact that Crosscountry are generally very reliable, with the trains presented tidily and that I can expect a consistent service every time I board an XC train. Id rather XC concentrated on the day job as they are doing than focus on providing flashy gimmicks but failing to provide a consistently acceptable service. My top priority when travelling by rail is that my train will depart when it is meant to and get to my destination when it says it will, which XC achieve with ease despite the complexity of their network (Copper fairies in Yorkshire seem to be a recurring headache).
Additionally, I like the trolley service that's offered. There's some very nice sandwiches on there
