Howardh
Established Member
- Joined
- 17 May 2011
- Messages
- 9,794
Managed to convert my builder from leisure driving to catching the train. He complains about high fuel prices, parking charges at P+R's and the inconvenience of using the bus, plus continual delays on the roads caused by accidents etc.
He managed to buy a 2-person railcard, and by using the apps/engines found how easy it was, that "even the platform is shown" - think he was scared of getting the wrong platform, wrong train etc. "Put in departing station, arriving station, and it does it all for you!"
Maybe that's what advertising should concentrate on; obviously what railcards are available and advance fares, but also and underlined how easy it is to navigate your way around the railways (stations and trains) with real-time apps etc- something I'm sure puts new passengers off?
He managed to buy a 2-person railcard, and by using the apps/engines found how easy it was, that "even the platform is shown" - think he was scared of getting the wrong platform, wrong train etc. "Put in departing station, arriving station, and it does it all for you!"
Maybe that's what advertising should concentrate on; obviously what railcards are available and advance fares, but also and underlined how easy it is to navigate your way around the railways (stations and trains) with real-time apps etc- something I'm sure puts new passengers off?