Indeed, it's very reminiscent of an EasyHotel. Some of their rooms are comically small, some don't even have windows.
But they are between £20 and £60 a night, the toilet works and the shower is hot.
Bingo.
I think people accept that on a train they are hardly going to get the grand suite in terms of the amount of space. Just like you won't if you're in First Class on a transatlantic flight. (I'm conscious the prices aren't *quite* in that league, but equally nor is the cost model).
However, when marketed as a premium service, what you do expect is:
- Everything to work
- Everything to be of a high standard and be clean
- The booked room to exist and in this case to go to the advertised destination at the advertised time (both in terms of boarding and alighting, given that the product on sale is essentially a night's sleep as well as being moved from A to B, unlike every other train service where the product on sale is fundamentally being where you want to be rather than where you don't).
You also expect that if for any reason any of the above is not delivered, you as a customer and your wishes and preferences are at the centre of what is done as an alternative. So you don't get told to go to a hotel and come back in 3 hours or get lost and take a refund or get on a bus. You get asked what
you would like. That might be to go back home again plus a refund. It might be a decent 8 hours' kip in a decent quality hotel then a day train or flight (again at your option). It might even be the bus with a partial or full refund. But at premium hotels, the guest is at the centre of everything on an individual basis. With CS, this is very evidently not how things are being done.
As I said, if they adopted the rather lower key marketing approach of the Riviera, of Thello, or even of OeBB Nightjet or similar, they'd be about right with their response to events. But they didn't. They made their bed in the JW Marriott, now they need to lie in it, not quietly naff off to the nearest Travelodge.
And if that means Serco lose a few million quid, well bully for them. They chose to take on the franchise, they chose their marketing approach, and they chose to contract CAF to deliver the stock and negotiated whatever penalty clauses may exist for the failures that have occurred. None of that is anyone else's problem but theirs.