WesternLancer
Veteran Member
- Joined
- 12 Apr 2019
- Messages
- 14,991
Yes, both of these things would seem good ideas (sittings and or pre booking a meal).It does seem that a good way to avoid all of this would indeed be to have "sittings" (as many other international trains do, e.g. the Canadian) and to have people incentivised in some way to prebook their meal online (which means they can load the right amount of everything).
I witnessed a lady came to the lounge, explain she was hungry and wanted to eat, but lounge was full, she was advised she could try later (and basically chance it) or have food in her room, meanwhile 2 people opposite me sat at a table - non table seats also full of course - and consumed £5.40 worth of tea for c45 mins, enjoying the view. That lady was really annoyed by the whole experience and I could tell she was never going to be a repeat customer! She was well over 60, and wasn't going to be walking up and down 2 or 3 carriages every 30 mins or so in the hope of space being available, or stand there waiting for it become free, or find it easy to eat in her room. BUT all the press coverage and CS issued PR inc the website makes much of the delicious food etc (which is another matter as it's nice but not exactly GWR Pullman dining - which I suspect passengers who read the blurb might expect to find...).
But the underlying problem is probably that CS see the future of the service as an upmarket train (they can't compete on price compared with budget airlines or off peak day trains maybe - at least not headline price, nor on time - compared with airlines, as many people seem to fail to understand that time spent sleeping is actually time saved) BUT it's not like the Ghan / Canadian or even AMTRAK services where you are on board for days or at least from early evening which generates the time to dine at leisure etc. So this is a really tricky nut to crack as far as I can see, and makes me wonder if CS marketing of that aspect of the service is the wrong approach?
Some cards on the tables saying 'reserved for food service' at least up until 10.30pm or when obvious demand has declined, would be a quick win.
In my case, apprehension about being able to get space meant I ate a small meal in a pizza restaurant near Euston before boarding, to be on the safe side, but had more food, drinks etc in the CS bar as I got a table. Had I been able to pre book a dining place I would have done so, which would have generated more money for CS from me.
I'm sure the reality gap between CS marketing and the actual service delivery experienced by passengers will, if not resolved before too long, stack up problems for SERCO. I have no love for SERCO, but I do for the service, so hope matters can be resolved.
