MrEd
Member
- Joined
- 13 Jan 2019
- Messages
- 599
I think expectation management is the big thing. The promotion material suggests a luxury experience, as do many of the prices, when in reality they provide a 'Premier Inn' on rails. That's nothing against Premier Inn, I use them regularly and rate them highly for providing basic, clean, comfortable accommodation. But they're not a luxury experience and the price reflects that. There's tales of couples paying nearly £1000 return on the sleeper, the service offered is worth nothing like that.
The seats are perhaps a little different as often they're very good value. The problem there is that they're bloody uncomfortable (especially when compared to the old stock).
In summary - cabins pleasant but over priced for what they offer, seats cheap but unpleasant.
I agree entirely. I think that this is the nub of the issue. It is not that the service in its current form is particularly bad (in fact it’s probably better overall than in First Group days with the very tired Mk2s/Mk3s, although consistency remains an issue)- at the end of the day, it’s a very comfortable overnight train offering a very comfortable bed for the night (and the Mk5s are an improvement in comfort and facilities over what went before), but it simply is not, and can never be, the ’luxury experience’ that it’s marketed as. The result is a lot more travellers who end their journey feeling underwhelmed/ripped off given the high fares. This is a serious problem, because these speculative travellers (who booked it specially as an ’experience’, rather than as a functional means of getting between London and Scotland) are very likely to take to social media to vent their frustration and bring negative publicity to the service. In First Group days, the (more low-key) marketing was at least honest- passengers were not expecting 5* hotel comfort or service (they knew, for instance, that they might have to share their cabin with a stranger) nor fine dining in the lounge car, as the marketing showed the service for what it was. That meant that the service tended to meet their expectations, or that they were in some cases pleasantly surprised. Sadly the opposite is the case now, with a noticeable number of disappointed passengers (who were disappointed by a lot more than just the 100 minute late arrival at Inverness).
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