In this instance, Arctic Troll says he does twenty-three miles from Hemel Hempstead, judging by the location on his profile. I have a colleague that does that every day, by car. It takes longer, it costs more (because he could get a discounted season ticket), but it's what he prefers.
Passenger numbers continue to grow, and the enhancements haven't kept pace (because it would be impossible), so something has to give.
Agreed, but I also agree with Pumbaa. There are alternatives for most London Commuters, be it car, bus, tube, motorbike, cycle or combination thereof. I know people in Hertfordshire who between them have done all of these. Each individual will make their personal trade offs between cost, comfort and time for their door to door journey and decide which mode is best. However the fact that my 12 car train from St. Albans this morning has 50 people standing in each coach (I've counted my coach anyway) suggests that the train is the preferred option for for a sizeable proportion of the market, and thus that it offers great value
compared to the alternatives. If it didn't, the market would surely vote with its feet (or wheels).
Nevertheless, annual season tickets cost a lot of money. If I spend £3k on a plane fare I expect personal attention, the finest food, wine and the best looking attendants

I would also be treated very well by the person I hand the cash too. But I'll only get that for one return trip across the Atlantic, and not upwards of 200 return trips to the capital. So I think part of the problem is that passengers see a huge outlay, without perhaps realising that, actually, it is great value for money.
That said, it doesn't excuse poor customer service. I can sort of understand the odd sour face when an individual member of staff has had to put up with a shift full of angry, difficult or sometimes just plain stupid customers, but too often the general attitude appears to be that customers are an inconvenience to be tolerated and spoken to only when absolutely necessary. I think perhaps we in the rail industry should have a similar selection and training policy to Pret - I've never seen an unhappy member of the team there.
On a brighter note I have been delighted to have been given a cheery welcome at Blackfriars every day this week (except today!), hoping I had a good journey and that I have a great day. That costs nothing, and makes a difference to passenger perception about customer service. Why it has taken FCC until the last 80 days of their franchise to do this, with the outstanding exception of James at St Albans aside, is the subject of another essay.