The idea people are unaware this is a national problem is untrue.
Look at any of the major operators and they are quick to blame the national bus driver shortage, it's their stock answer.
There is, of course, no shortage, this is just an excuse to avoid admitting how poor they are at running their business.
I live in a fairly ordinary estate, every day we have kids who want to get about or have to go to school, people with no access to a car, disabled, people going for a drink, workers going into town (common here for car owners to travel into the city by public transport, parking prohibitively expensive), people who care about the environment,heavens to Betsy even the odd enthusiast.
Out of maybe 50 people in my immediate locale I can only think of 2 or 3 that never use the buses. For many of those who do, they are vulnerable. Not sure how people imagine bus use is out here in the wilds of Tyne and Wear, it's not like London but we still use them. Or we would if they ran.