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Bad media press stops railways improving

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Metroland

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http://www.railnews.co.uk/news/general/2008/08/06-rail-skills-training-shortage.html


THE rail industry faces a ‘daunting challenge’ to recruit new staff to fill a skills gap, and will have to attract and re-skill adult workers from other industries—and possibly other countries.

But the task is being made more difficult because of the negative image of the industry portrayed to the public.

Bill Douie, chairman of RTC Group PLC, was strong in his view: “There is an enormous dyke of deprecating anti-rail sentiment in the media and the public mind that must be overcome,” he said.

“There is insufficient positive public relations in the railway industry, and this needs to be addressed.”

Other delegates spoke of the need to prepare and inform school children so they can be attracted into the railway industry.

Andy Meadows told the conference: “The picture that appears to be emerging suggests that the current workforce, together with our share of new entrants leaving full-time education, will not be able to meet our needs either in terms of quality or quantity


“Such evidence that we already have indicates that the image of rail as an attractive employer and one that offers exciting careers is not as good as it should be!

“For a relatively small industry we command a disproportionate profile in the national media and political interest, with much of that coverage focusing on the negative aspects of rail. This does not aid recruitment,” he declared
 
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TheSlash

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I wouldn't agree with that, because once the railway has recruited these people, they do a don't try very hard to retain them
 

Metroland

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Might have an element of truth, but I dare say with 40 people applying for one drivers job, I don't think there is a shortage in some areas. What seems to be the case though is a lack of engineering skills, but this is a general problem, and I dare say that's because far too many people are doing surf board, coronation street studies, baked bean technology and media studies.

In fact the railways employ about as many people as in the media, which includes computer games and new media, but yet a lot of young people seem to think there is a glittering career waiting form them in this industry.

http://www.prospects.ac.uk/cms/Show..._film_and_interactive_media/overview/p!eigLac
 
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