All these measures were very easily defeated by anyone with the slightest motivation. What stopped piracy being so commonplace was convenience of buying. The rise of Steam, Netflix and Spotify meant that it was, for the first time, genuinely easier to buy media than to illegally download it.
The railways, right now, have not worked that out.
People have been illegally downloading music, film, TV series' and streaming football etc for years, and now that most of the streaming services have gone up in price a lot, it has been growing even more. In some ways, like football matches, it has become harder for the average person to do it, but it's still a thing. Now people have even faster Internet connections and VPNs are cheap, I do think we'll see more and more people deciding to pirate content.
I think the industry has actually worked out that it's better not to talk about piracy as much as before, as it probably alerted a lot of people to what was possible and probably inadvertently encouraged more people to look up how to do it.
I get your point though, but the comparison with making things easier on the railway really isn't going to suddenly make the many chancers and opportunists decide to pay. Their mindset is of a nature that makes them seek any way to not pay, and not feel guilty about doing so, or think they're doing anything particularly wrong (and plenty of people will sympathise also).
(As an aside, when it comes to the likes of Spotify, Netflix etc, an awful lot of people share their accounts to save money - in breach of the T&Cs. Even Nadine Dorries did/does it! Microsoft are actually going to allow people paying for the family Xbox Game Pass to do this, but the others don't and some intend to clamp down on it. Again, a lot of people are quite happy to do so thinking the companies can afford it and it's 'no big deal'.