If you hated that announcement you would hate London Overground ones even more, about every third stop the announcements about having a valid ticket or Oyster card or being liable to a penalty fare is announced! Especially as the Overground has stops every minute or two!
I'm somewhat shamefaced to say that I was becoming tempted to travel without a ticket by the time they halted the SWT announcements, on the basis that if one is going to be regarded as scum one might as well do something towards meriting that description.
I do wonder what SWT were and LO are, trying to achieve - I cant see it changing fare evaders behaviour, few are as clueless as to have not worked out what the barriers etc are for. Legally I cant see them being worth a damn - 'I didn't know' is not a defence as far as I'm aware. I can only conclude that they are there in a misguided attempt to make someone in power think that the TOC is doing something about fare evasion or to fill out the CV of some 'Risingest Young Executive' type as 'something innovative and new achieved'.
I have made a note to avoid LO if at all possible.
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Damned if we do, damned if we don't......
? I fail to see the 'Catch 22' situation.
In one case we have a message that repatedly insults passengers, in the other a sales message that includes a poorly executed attempt at humour. Not insulting passengers does not force you to execute poor attempts at topical humour nor does not making irritating 'humourous' additions to a human-delivered sales message force you to play automated messages that imply that your customers are crooks every five minutes.
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Sorry to be blunt, but if folk think that announcements are useless and annoying, then wear headphones. Announcements are of great use to many people - such as the blind, or those less familiar with train travel, and having a friendly voice on the tannoy really can subconsciously change the mood of the train from a negative one to a positive one.
Of course, if you choose to wear headphones, then don't blame the staff when you miss an important announcement...
I think one of the key points people are trying to get over is that mis- and/or over-use of announcements can drive people to ignore or mask them out, defeating the whole point of them. This can be damaging on a personal level (eg. missed train), to the TOC (passengers slow to react to important service information, affecting the running of the system) or society in general (emergency and important safety and security information missed).
Just because you CAN broadcast something every 2 minutes doesn't mean you SHOULD, especially if it would be better used as an occasional reminder.
Swiss trains have an auto announcer that does three languages quicker then most UK announcements.