Trust me, it is that Bristol has greater appeal to the modern airline market. The former owners of Cardiff did their best but it was always a losing battle because of the position Bristol is in and its proximity to Cardiff. It’s exactly the same with Teesside and DSA and you could probably add other airports into the mix too, just look at what’s happened at Glasgow for instance now that Edinburgh has taken on a lot of the long-haul network!
What happened is consolidation following the recession of 08. We saw the traditional tour operators either go to the wall or merge. This resulted in fewer airlines overall and the cost conscious ones decided to focus their growth on fewer larger regional hubs to cut costs but maximise coverage. This is not isolated to Cardiff it’s happened across the board.
Bmibaby was one of the main sources of volume at Cardiff previously, but what happened to them? If the Welsh Government think they can do a better job well, how long have they owned it now? The data is all there. It’s the same stuff that the South Yorkshire leaders are coming out with re. DSA, and same again with Mayor Houchen up in Teesside. Airport starts losing routes and airlines through external factors outwith their influence and suddenly the owners don’t know what they’re doing and it MUST be taken out of their hands. I worked for a time at one large airline who were getting bombarded by the commercial bods at the mentioned airports, and whilst their airline oppos would always pay lip service, they’d always say they had no plans to grow at those airports and then decide to set up at one of their competitors. This happened at Cardiff when the Bristol base was opened. It’s just a fully functioning commercial market and not some underhand or incompetent management structure.
@Topological the fares will always be higher on such routes, it’s how they justify operating them. It’s the same across their uk network.