Airline branding overall experience

[heathrowrail]

Apart from some of the major airlines like BA/Virgin does anyone else find airlines particularly UK ones very mediocre in their branding experience. I mean take former airline Flybe apart from Exeter which was all painted out and marked as Flybe all of it's other airports, especially it's Hubs we're very conservative with the brand. Only a few luggage sizers, automated check ins, the actual counters we all standard airport ones instead of being corporate style desks (similar to what GWR have done at Paddington ticket office and Taunton).

The only exception to this seems to be Ryanair who heavily emphasise their brand throughout the entire experience.

 

[gabrielhj07]

A nomination for Jet2 please, in particular LBA check in.

 

[Bletchleyite]

I tend to find that rather than the branding, the thing that causes poor experience at airports is that the staff there usually aren't employed by the airline even if they wear their uniforms and thus have no power to solve problems at all. It's perhaps a little more honest if they carry Menzies branding or similar!

 

[heathrowrail]

I tend to find that rather than the branding, the thing that causes poor experience at airports is that the staff there usually aren't employed by the airline even if they wear their uniforms and thus have no power to solve problems at all. It's perhaps a little more honest if they carry Menzies branding or similar!

Agreed on that, especially more regional airports they tend to be directly employed by the airport rather than the airline. When everything is going well it's great but when things go wrong they are utterly useless! Easyjet has to take the crown for this

 

[Bantamzen]

A nomination for Jet2 please, in particular LBA check in.

I'd second this, I've always had a very smooth experience with Jet2 at LBA, and indeed at their destinations. Its always a smooth process through bag-drop / check-in / gates at LBA, with plenty of Jet2 staff visible and ready. And another good experience was coming through Malaga back to LBA in September 2021, with all the extra paperwork needed to travel. Jet2 staff were on hand at the check-in desks to make sure passengers arriving to the queues had everything they needed for the check-in agents ready, and the agents themselves were very helpful and got punters through to security as swiftly as possible. So they will get my vote every time.

 

[Tetchytyke]

Agreed on that, especially more regional airports they tend to be directly employed by the airport rather than the airline.

Not by the airport, by private contractors hired by the airline- Menzies and Swissport are the biggest names.

Jet2’s ground staff in the UK (ETA and abroad) are directly employed by the airline, and doesn’t it show.

 

[heathrowrail]

Not by the airport, by private contractors hired by the airline- Menzies and Swissport are the biggest names.

Jet2’s ground staff in the UK (ETA and abroad) are directly employed by the airline, and doesn’t it show.

Exeter Airport staff did all Flybe, TUI, Ryanair check in, yet the desks were branded for Flybe.

 

[Tetchytyke]

Exeter Airport staff did all Flybe, TUI, Ryanair check in, yet the desks were branded for Flybe.

They won’t have been Exeter Airport employees- they will be private contractors. Even here, ground crew for Loganair, EasyJet, and Aer Lingus are all Menzies.

Jet2 are an outlier in having their own directly employed ground crew.

 

[heathrowrail]

They won’t have been Exeter Airport employees- they will be private contractors. Even here, ground crew for Loganair, EasyJet, and Aer Lingus are all Menzies.

Jet2 are an outlier in having their own directly employed ground crew.

Yes they were and still are. It's even got the same positions advertised on their website

 

[CBlue]

Agreed on that, especially more regional airports they tend to be directly employed by the airport rather than the airline. When everything is going well it's great but when things go wrong they are utterly useless! Easyjet has to take the crown for this

I'd suggest that Wizz stole Easyjet's crown a long while ago for being utterly useless

 

[Bletchleyite]

I'd suggest that Wizz stole Easyjet's crown a long while ago for being utterly useless

Wizz I usually describe as "Ryanair but purple and worse".